Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Planning Policy That Facilitates Sustainable Tourism Development 1. Ensure that all Development Plans contain consistent definitions for a range of tourist accommodation and associated facilities. This can be achieved through the continued roll-out of the Better Development Plan (BDP)program while also concurrently reviewing the tourism related terminology used within zones and policy areas. 2. Prepare individual Master Plans for the townships and settlements within the region which play a significant role in the tourism industry. These Master Plans should highlight tourism assets while also identifying constraints, synergies and opportunities and establishing a common vision for the growth of the township. 3. Ensure that Desired Character Statements identify existing tourist attractions and sites/areas of environmental and cultural significance and clearly articulate the nature of tourism development envisaged within the particular zone of policy area.. 4. Given the likelihood that tourism opportunities associated with pastoral properties will continue to expand, reconsider the current focus of BDP which seeks the location of major tourism developments in townships or settlements. 5. Support the further refinement of the BDP Tourism Development policy module to provide greater flexibility in relation to the type, form and scale of tourism development. 6. Use the checklist for Developers provided in Attachment 3 of this Plan which provides information relating to the development of tourist accommodation and facilities within rural and environmentally sensitive areas. For further information refer to the SATC’s ‘Design Guidelines for Sustainable Tourism Development’ (January 2007). 7. Given the remoteness of much of the region, introduce policies to ensure that development is readily accessible by road and/or air and, is as self contained as is practical with regard to energy, water and infrastructure. 8. Support SATC initiatives to facilitate tourism development in the coastal areas of the Upper Spencer Gulf and introduce policies which allow development while protecting environmental values. Action Forty One: Amend Development Plans to ensure that these provide clear definitions and additional guidance on the nature and form of tourism development consistent with the Desired Character of the locality. Action Forty Two: Adopt and customise the Guidelines for Developers prepared as part of this Strategy to assist land owners to understand the impacts of their proposal and the process for addressing these and obtaining the necessary approvals. Action Forty Three: Identify key towns that require the preparation of Master Plans and provide ongoing support for the implementation of these Master Plans to enhance their performance as tourism destinations in a way that is sympathetic to their existing character and appeal. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 81
Final Plan A Governance Model for Driving and Resourcing the Implementation of the Plan 13.0 A GOVERNANCE MODEL FOR DRIVING AND RESOURCING THE IMPLEMENTATION OF THE PLAN Figure 6 shows the range of roles associated with the implementation of an integrated regional tourism strategy. It is clear that responsibility for a successful tourism industry does not rest with any single organisation. A number of State Government departments, regional organisations, Councils and private sector organisations need to be involved. It is, however, critical that they work together towards the same overall vision or else there will be gaps, inconsistencies and overlaps in their endeavours. 13.1 Why Governments Have a Role in Tourism There needs to be a compelling reason for proposing that Governments intervene in a private industry sector. All spheres of Government are required to justify the level of their investment in initiatives that will provide a direct benefit to commercial enterprise. In respect to tourism, there are several reasons why Governments – National, State and Local, choose to invest in measures that support increased visitation and expenditure from tourism. Firstly, tourism provides direct and indirect economic benefits through the level of expenditure and the number of jobs created in the country, state, region or local area. Secondly, individual tourism operations, many of whom are small businesses and often owner operated, will rarely have the resources to provide information about and support to the promotion of other businesses in the region, even when this can be clearly demonstrated to be of mutual benefit. Similarly, multiple players in a small business environment are not well placed to commission and manage the kind of collaborative market research required to assist them to effectively target new and emerging markets or to reposition their product to increase the yield from existing markets. For this reason, Government intervention in tourism, research planning, marketing, promotion and visitor information is essential. Councils will provide the most effective support to their local tourism operators and the best outcomes for other businesses by contributing to region-wide marketing, information, planning, research and product development initiatives. Much of the area that comprises the Flinders Ranges and Outback SA is not covered by Local Government. The Outback Areas Community Development Trust (OACDT) will need to work with the SATC, DTEI and NRDB and other Government bodies to support local tourism. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 82
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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