Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Alignment with State and Regional Strategic Directions 2.2 Sustainable Tourism Package The Sustainable Tourism Package which was developed by the SATC and includes the Design Guidelines for Sustainable Tourism Development provides a framework for successful sustainable developments that are based on “authenticity, reflecting community values and achieving conservation outcomes”. The Guidelines provide information for developers, planners and the community, to enable them to understand the components that need to be addressed in the siting and design of sustainable tourism developments. This Plan utilises that framework within the context of the ecological assets of the Flinders Ranges and Outback SA. It provides guidelines based on these key components to assist regional developers and planners to ensure that tourism developments minimise their impacts on the natural environment and use natural resources such as water and energy in a sustainable manner. The Package includes 12 principles of Sustainable Tourism. A copy of these is provided in Attachment 1. This Plan is soundly based on these principles as it seeks to identify what is different about the Flinders Ranges and Outback SA thus basing development and marketing on the attributes of the region. The Plan provides a clear understanding of the needs of different markets and strategies for targeting them. It aims to add value to the attributes of the region to deliver richer tourism experiences and diversification of the local economy. The foundation of the Plan is a deep respect for the natural and cultural values which form the basis of sustainable tourism development. 2.3 Other South Australian Tourism Strategies Other Tourism Strategies of particular relevance to the Flinders Ranges and Outback SA include the: • Responsible Nature-based Tourism Strategy, • Cycle Tourism Strategy. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 9
Final Plan Alignment with State and Regional Strategic Directions 2.4 Regional Plans and Projects Flinders Ranges and Outback SA Tourism Marketing Plan 2007-2008 The Marketing Plan establishes directions for the marketing and industry development initiatives required to attract the identified target markets to visit the region, and to increase the length of stay and level of expenditure of those who are already intending to visit the region. Mountains of Memory Project The "Mountains of Memory” (MOM) project is being undertaken through an Australian Tourism Development Programme (ATDP) grant. It is the first stage of a geotourism strategy developed by the Flinders Ranges Tourism Operators Association (FRTOA) in 2005-2006. FRTOA was inspired initially by evidence that recent international recognition of the Ediacaran fossil fields was beginning to bring high-yield and highly discerning visitors to the region. The initial focus was broadened from a fossil heritage strategy to a geotourism strategy encompassing the broader landscape and culture of the region. The MOM is developing coordinated branding, communications, interpretive and training frameworks for the Flinders Ranges. The project will identify ways of providing value-added experiences based on the region's rich natural and human story. The aim is to increase yield, foster dispersal of tourism impacts regionally and improve tourism flows between the region and adjacent regions. National Landscapes Programme The National Landscapes Programme was developed by Tourism Australia and Parks Australia in 2008. The Flinders Ranges was designated as one of the nation's key landscape regions. The commitment of the region's operators to developing the geotourism strategy led to it becoming one of the first National Landscapes to be given active attention and to secure funding of $250,000 under the Australian Tourism Development Programme in late 2006 for the MOM project. The Flinders Ranges was recognised as one of three new National Landscapes in late 2007. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 10
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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