Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Disclaimer DISCLAIMER While all reasonable care has been taken in the production of this Strategy, URPS or the SATC accepts no liability or responsibility whatsoever for, or in respect of, any use or reliance upon this publication by any party. The data quoted is from the latest available estimates, however, it should be noted that due to issues of sampling variability of data for regions, such as Flinders Ranges and Outback SA, there are limitations in the reliability of some of the sources used. Further, in some cases, to present as complete a picture of tourism to Flinders Ranges and Outback SA as possible, data has been used that would not normally be published separately for this region, or data from a variety of different sources has been used to develop a model of tourism for Flinders Ranges and Outback SA. In the context of this total report, it is felt that using a range of sources has enabled estimates about tourism to the region to be tested against each other to enable the best possible understanding of the current state of tourism in the Flinders Ranges and Outback SA to be presented, despite the limitations of the available information. Therefore, prior to making any significant commercial investments, existing or prospective operators are advised to speak with representatives from Flinders Ranges and Outback SA Tourism (FROSAT) or the South Australian Tourism Commission, to enable a fully-informed decision. Contact details for both agencies are provided in Attachment 3. This publication is available in hard copy on request or in PDF format from the South Australian Tourism Commission’s corporate website – www.tourism.sa.gov.au. Consultant Contact: Angela Hazebroek, Director Urban and Regional Planning Solutions 58 Rundle Street Kent Town SA 5067 Telephone: (08) 8363 0444 • Facsimile: (08) 8363 0555 Email: mail@urps.com.au Website: www.urps.com.au Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc
Final Plan Contents CONTENTS ACKNOWLEDGEMENTS LIST OF ACRONYMS EXECUTIVE SUMMARY 1. Introduction and Purpose of this Draft Plan 1 2. Alignment with State and Regional Strategic Directions 7 3. Out Vision and Targets for Sustainable Tourism 12 4. The Theme for this Plan is Journeys, Tracks and Trails 18 5. Be True to Who You are – Branding and Positioning 20 6. Communicate a More Appealing Flinders Ranges and Outback SA of Today 29 7. Develop a More Appealing Flinders Ranges and Outback SA of Tomorrow 35 8. Getting to the Region – Air, Road and Rail Transport 57 9. Infrastructure and Services that Support Positive Visitor Experiences 63 10. The Capacity of the Community, Tourism and Hospitality Industries to Manage Tourism Growth 68 11. Managing Tourism Activities to Protect Ecological Assets 69 12. Planning Policy that Facilitates Sustainable Tourism Development 77 13. A Governance Model for Driving and Resourcing the Implementation of the Plan 82 14. Action Plan Framework 87 Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc
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Page 5 and 6: Final Plan Acknowledgements Marie S
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Final Plan Attachment 1 ATTACHMENT
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Final Plan Attachment 3 Site Planni
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Final Plan Attachment 3 FROSAT Flin
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Final Plan Attachment 3 Checklist f
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Final Plan Attachment 3 TOPOGRAPHY
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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