Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Develop a More Appealing Flinders Ranges and Outback SA of Tomorrow The new and emerging products have the best alignment with: • High income long distance travellers • Post family life stage activity seekers • Independent international travellers The most ‘urgent’ product development actions have been identified as: • Improving the quality of food and beverage service • Tourism experiences on pastoral properties • High quality eco accommodation • New interpretive experiences including tours that focus on geology, ecology and cultural heritage building on the Mountains of Memory project • Cycle tourism such as The Flinders by Bike Initiative and a major cycling event ‘Important’ Product Development Actions have been identified as: • Increasing access to Aboriginal culture and art • An accommodated 4-5 day walking tour on the Heysen Trail (Huts on Heysen). Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 39
Final Plan Develop a More Appealing Flinders Ranges and Outback SA of Tomorrow 7.2 Priority Product Development Directions Food and Wine Experiences In order to meet the expectations of our primary target markets, the region needs to increase the number of establishments serving well prepared and presented regional produce and improve the quality of some existing food outlets. A key focus should be on ensuring that good quality espresso coffee is available throughout the region. Action Seven: Work with existing food and beverage businesses to identify opportunities for training to improve their level of service. An initial focus could be on a Regional Barista Challenge supported by a major coffee retailer. Outback pubs have also been identified as needing support to provide a consistent standard of customer service. Pastoral Property Tourism Many pastoral properties already offer some forms of tourism; ranging from 4WD self drive tracks and tag alongs, accommodation in buildings on the property, bush camping, horseriding, bushwalking and other tours and activities. There can be impediments for pastoralists wishing to undertake tourism developments on their properties as the Pastoral Board needs to approve any change of land use. The Pastoral Board is generally supportive of tourism proposals that are ancillary to pastoral uses and of the conversion of pastoral land to “Pastoral Lease for Conservation Purposes” where it is recognised that it is likely that some form of tourism activity may occur on this land in the future. The primary objectives for the Pastoral Board are the increase in economic viability for pastoralists and/or an improvement in land condition. Under Section 22 of the Pastoral Land Management and Conservation Act 1989 the Board can approve the use of the land for purposes other than pastoral, although the objects of the Act are to provide a form of tenure that allows Crown Land to be used for Pastoral purposes. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 40
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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