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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final <strong>Plan</strong><br />

Develop a More Appealing <strong>Flinders</strong> <strong>Ranges</strong> <strong>and</strong> <strong>Outback</strong> SA of Tomorrow<br />

Water Cruises – Port Augusta<br />

Cooper Creek<br />

7.4 Existing Products to be Maintained <strong>and</strong> Enhanced<br />

<strong>Outback</strong> Pubs<br />

If there is one product that has universal appeal across all markets this is it. Everyone enjoys<br />

a counter meal, a cold beer <strong>and</strong> a yarn at the bar or around the fire. The food needs to be<br />

well cooked, value for money <strong>and</strong> most importantly the service needs to be warm,<br />

welcoming <strong>and</strong> attentive. Most pub goers are not looking for silver service but they do<br />

expect hearty country sized services <strong>and</strong> staff that take an extra interest in them. Some of<br />

the pubs in the region do this extremely well, others could definitely be improved. There are<br />

two possible approaches. You could identify <strong>and</strong> promote the pubs that are most likely to<br />

give visitors a positive experience or, alternatively, you could encourage those who are not<br />

doing so well to focus on improving their food <strong>and</strong> service st<strong>and</strong>ards. Ideally you would do<br />

both. (see Action Seven)<br />

4WD Tours <strong>and</strong> Tag Alongs<br />

This product seems to be readily available <strong>and</strong> provided on a range of properties in the<br />

<strong>Flinders</strong> <strong>Ranges</strong>. There appear to be fewer opportunities advertised in the <strong>Outback</strong>, other<br />

than all inclusive point to point tours travelling through to Alice Springs <strong>and</strong> Uluru. This may<br />

Urban & Regional <strong>Plan</strong>ning Solutions<br />

d:\frosa region istp\frosa region istp.doc Page 56

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