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THE INTERNATIONAL - International Indian

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[ SEE U AT <strong>THE</strong> TOP ]<br />

Be a team player<br />

and have good ethics<br />

“I like working with people who are disciplined, aggressive and more importantly,<br />

those who have strong ethical values.”<br />

[ By A STAff wriTEr ]<br />

Rajiv Srivastava is the General<br />

Manager of LS2 Corporation, an<br />

end-to-end information solutions<br />

provider. Srivastava is in charge of the<br />

IT distribution subsidiary, LS2 Derinton<br />

LLC, and is responsible for the company’s<br />

strategy and business development across<br />

the region. He has had more than 24 years of<br />

experience in sales, marketing, and product<br />

& retail management.<br />

With operations in Dubai, Abu Dhabi and<br />

Muscat and an annual turnover of over AED170<br />

million, LS2 Corporation is one of the fastest<br />

growing IT companies in the region.<br />

Prior to his appointment at LS2<br />

Corporation, Srivastava was with Al Abbas<br />

Group handling their Hyundai Electronics<br />

business and Jumbo Electronics Ltd as<br />

their Senior Manager and Head of the<br />

Department Agencies.<br />

A man of few words, but tons of experience,<br />

Rajiv Srivastava shares his views about the<br />

IT industry, the challenges and success<br />

strategies of working in the Gulf and the<br />

importance of finding the right people with<br />

right values and attitudes.<br />

TII: What do you enjoy about this<br />

industry?<br />

It is the vibrancy of the technological<br />

industry; the rapid changes and discovery of<br />

the innovative products that keep me excited.<br />

TII: What kind of challenges have you<br />

encountered at work? Give an example of<br />

Rajiv Srivastava with his wife, Renu who is an IT professional and works for an Investment Banking company<br />

at DIFC as an Operations Head and their son Rohan<br />

when you have worked under pressure.<br />

Some of the work pressures include, finding<br />

the right profile of people for the job;<br />

managing product and channel mix in this<br />

trade where the products and technology<br />

are dynamic; and the high volume but very<br />

thin bottom line.<br />

In one of my previous assignments, we<br />

had pressure on the bottom line. It took<br />

me a couple of months to turn the situation<br />

around and to make the bottom line<br />

positive. I achieved this by correcting the<br />

68<br />

<strong>THE</strong> <strong>INTERNATIONAL</strong> INDIAN

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