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4 - Central Institute of Brackishwater Aquaculture

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National workshop-cum- raining on Bidnfwnutla and Intonnation Management in Aqu~ulture<br />

However, some website addresses require the www. prefix, and if typed without<br />

one, won't work; there are also some which must be typed without the prefix.<br />

Sites that do not have Host Headers properly setup are the cause <strong>of</strong> this. Some<br />

hosting companies do not set up a www or @ A record in the web server<br />

configuration and/or at the DNS server level.<br />

3. Evolution <strong>of</strong> Webslte Content and Deslgn<br />

Web 1.0 is a retronym which refers to the state <strong>of</strong> the World Wide Web, and any<br />

website design style used before the advent <strong>of</strong> the Web 2.0 phenomenon. It is<br />

the general term that has been created to describe the Web before the 'bursting<br />

<strong>of</strong> the dot-com bubble' in 2001, which is seen by many as a turning point for the<br />

internet.<br />

It is easiest to formulate a sense <strong>of</strong> the term Web 1.0 when it is used in relation<br />

to the term Web 2.0, to compare the two and <strong>of</strong>fer examples <strong>of</strong> each.<br />

Terry Flew, in his 3rd Edition <strong>of</strong> New Media described what he believed to<br />

characterize the differences between Web 1.0 and Web 2.0.<br />

"move from personal websites to blogs and blog site aggregation, from<br />

publishing to participation, from web content as the outcome <strong>of</strong> large up-front<br />

investment to an ongoing and interactive process, and from content<br />

management systems to links based on tagging (folksonomy)"<br />

Flew believed it to be the above factors that form the basic change in trends that<br />

resulted in the onset <strong>of</strong> the Web 2.0 craze.<br />

The shift from Web 1.0 to Web 2.0 can be seen as a result <strong>of</strong> technological<br />

refinements, which included such adaptations as "broadband, improved<br />

browsers, and Ajax, to the rise <strong>of</strong> Flash application platforms and the mass<br />

development <strong>of</strong> wigetization, such as Flickr and YouTube badges".<br />

As well as such adjustments to the internet, the shift from Web 1.0 to Web 2.0 is<br />

a direct result <strong>of</strong> the change in the behaviour <strong>of</strong> those who use the World Wide<br />

Web. Web 1.0 trends included worries over privacy concerns resulting in a oneway<br />

flow <strong>of</strong> information, through websites which contained 'read-only'.material.<br />

Widespread computer illiteracy and slow internet connections added to the<br />

restrictions <strong>of</strong> the internet, which characterised Web 1.0. Now, during Web 2.0,<br />

the use <strong>of</strong> the Web can be characterized as the decentralization <strong>of</strong> website<br />

content, which is now generated from the 'bottom-up', with many users being<br />

contributors and producers <strong>of</strong> information, as well as the traditional consumers.<br />

To take an example from above, Personal web pages were common in Web 1.0,<br />

and these consisted <strong>of</strong> mainly static pages hosted on free hosting services such<br />

as Geocities. Nowadays, dynamically generated blogs and social networking<br />

pr<strong>of</strong>iles, such as Myspace and Facebook, are more popular, allowing for readers<br />

to comment on posts in a way that was not available during Web 1.0.<br />

At the Technet Summit in November 2006, Reed Hastings, founder and CEO <strong>of</strong><br />

Nefflix, stated a simple formula for defining the phases <strong>of</strong> the Web:<br />

" Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit<br />

<strong>of</strong> bandwidth and Web 3.0 will be 10 megabits <strong>of</strong> bandwidth all the time, which<br />

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