Victoria_Park_Re port Final.pdf - City of Charlottetown

Final Report • June 2013
VICTORIA PARK COMPREHENSIVE MASTER PLAN
Wayfinding & Signage
Victoria Park Visual Identity
The overall intent of the design style chosen for the Victoria Park visual identity and
signage is to blend historic and modern styles and to merge the downtown signage
already in place with a similar style for Victoria Park. To this end, the signage types
from the downtown have been brought into Victoria Park and the colour palettes have
been altered to make the two areas distinct. The choice of Victorian Green for the main
sign background is a natural fit for the park. The design paradox for the park signs
is that they should be both visible but unobtrusive, historic, yet contemporary, and
coordinated with existing downtown signage yet distinct.
The new visual identity (logo) for the park is a blend of traditional and new fonts and
traditional but edgy colours. This logo can be used on banners, branding materials,
maps, and in particular, signage. The visual identity is shown in both colour and black
and white. The City should also consider some select merchandising with the logo on
apparel by licensing the logo to clothing or other manufacturers.
6.19
Proposed Brandmark - Colour
There will be a wide range of sign types in the park and an exhaustive sign design
strategy is beyond the scope of this study. The signs types shown show a range of
application of the visual identity on different sign types. These include several gateway
sign types (a traditional Victorian archway and a modern pilon gateway), interpretive
panels (coordinated with the downtown interpretive panels), a major wayfinding sign
and minor park wayfinding blades.
6.20
Proposed Brandmark - Black and White
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