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Rural Strategy - Surf Coast Shire

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<strong>Surf</strong> <strong>Coast</strong> <strong>Shire</strong> <strong>Rural</strong> <strong>Strategy</strong> Review<br />

Final Report<br />

Purchasing farms for lifestyle purposes is limited to those with the necessary spending<br />

capacity. Other opportunities for a rural lifestyle experience is provided in existing<br />

designated rural living around Wensleydale and Gherang and also in a number low-density<br />

residential areas around Deans Marsh, Winchelsea, Bells Beach, Moriac, Jan Juc and<br />

Torquay, Breamlea and Bellbrae. Section 6 of this report examines the need for additional<br />

<strong>Rural</strong> Living land in the <strong>Shire</strong>.<br />

5.2.3 Urban Growth<br />

The <strong>Surf</strong> <strong>Coast</strong> Housing <strong>Strategy</strong> (2006) identified that the population of the <strong>Shire</strong> is<br />

expected to increase from approximately 21,000 (in 2001) to 35,000 by 2021. High prices of<br />

houses close to the coast are forcing home-buyers into the hinterland and rural townships in<br />

search of more affordable housing choices.<br />

A key finding of the Housing <strong>Strategy</strong> was that there is sufficient existing zoned land to meet<br />

the expected population growth over the next 25 years. Therefore this study will not<br />

consider urban expansion of towns and settlements. Recommendations from this study<br />

regarding the future of agriculture within the <strong>Shire</strong> will provide guidance with respect to<br />

urban growth constraints.<br />

5.3 Tourism<br />

The <strong>Surf</strong> <strong>Coast</strong> <strong>Shire</strong> Municipal Strategic Statement notes that “the economic base of the<br />

<strong>Surf</strong> <strong>Coast</strong> <strong>Shire</strong> is centred on tourism and agriculture. The two sub-economics reflect the<br />

geographical characteristics. The Great Ocean Road and the coastal townships form the<br />

basis of the tourist industry and the rural hinterland supports the agricultural economy. The<br />

Great Otway National Park separates the two.”<br />

In more recent years, there has been a shift, with tourism broadening its focus to include the<br />

ranges and rural hinterland. As a consequence tourism and agriculture are increasingly<br />

occurring in combination or in parallel. There has been significant demand, expressed<br />

anecdotally and through consultation associated with this study, to provide more flexibility for<br />

tourism to take place in rural areas of the <strong>Shire</strong>.<br />

A detailed Tourism <strong>Strategy</strong> is currently being developed. The <strong>Shire</strong>’s Economic<br />

Development <strong>Strategy</strong> provides an overview of recommended strategic directions in tourism.<br />

Of relevance to this review are the following strategies and actions:<br />

<strong>Strategy</strong>: Council review the Planning Scheme in light of the new rural zones and<br />

opportunities this afford for farming, tourism and commercial activities<br />

Actions: Council review the planning scheme in light of the new rural zones and<br />

determine designated areas in which tourism and commercial operations will be<br />

permitted, subject to adopted controls within the <strong>Rural</strong> Activity Zone;<br />

<strong>Strategy</strong>: Negotiate for the continuing operation of caravan parks as key accommodation<br />

facilities<br />

Action: That council assist private operators to establish quality parks in appropriately<br />

zoned areas.<br />

RMCG Consultants for Business, Communities & Environment Page 26

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