Marine Industries Global Market Analysis - Marine Institute

MARINE INDUSTRIES GLOBAL MARKET ANALYSIS
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UK, whose populations engage in high levels of international tourism. By applying
the proportions, by region, to the known data on international tourism receipts a
figure of total tourism can be derived. 13
To derive ‘Marine Tourism’, a percentage of each world region’s total tourism was
estimated.This gives the world marine tourism market in 2004 as €155 billion, 11%
of all tourism.This percentage varies widely between regions.
(Another way of calculating the value of world marine tourism could be to apply a
multiplier to the Leisure Boating Industry Revenues to estimate ‘Marine Tourism’ but
this approach was not found to be viable.) 14
OCEAN SURVEY
The market valuations and forecasts are taken from our published study,‘The World
Ocean Survey Report’.The approach used in the study is a ‘bottom-up’ one – from
data on proposed activities (such as an offshore field development) we generate our
own individual activity forecasts, which, with typical survey task prices, are the inputs
to the models that value the individual markets.These are in two main groups, the oil
& gas markets and the non-oil markets.
SUBMARINE TELECOMS
Our historic data has been taken from ‘The World Ocean Survey Report’ and is
based on various studies we have carried out in the sector and information sourced
from telecom sector specialist KMI. Our forward view is also based on our
projection of their short-term global forecasts of total km to which we have applied
a regional segmentation based on the location of past installations and changes in
regional demand.
FISHING
The global fishing industry is in decline. Our five-year forecasts assume the value
of the catch will stay constant from 2002 onwards.This assumption has been made
on the basis of increasing production of fish (including shellfish) from aquaculture
compensating for the declining production of capture fishing and keeping prices
steady. Production is forecast to decline at the same rate as it has since 1994
(0.99% per year).
Marine fishing production can be viewed by tonnage and by value.The values are
derived from tonnage data in the Eurostat online database and further broken down
14
Ireland is the only country where there is available data on which to make this comparison.The boating industry is of varying
importance to tourism in general (Ireland: 12%, UK: 2%, US: 5%).This is probably due to the leisure boat industries in different
countries varying considerably in structure and overall size. For example, new boat sales make up different proportions of the leisure
boating industry (Ireland: 14%, UK: 19% & USA: 35%).There are also likely to be big differences between regions, especially
comparing the developed and developing world. For these reasons, this approach was not used.