Marine Industries Global Market Analysis - Marine Institute

MARINE INDUSTRIES GLOBAL MARKET ANALYSIS
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10 Marine Tourism
Definition – all expenditure on seawater and freshwater angling, sailing and boating inland and
at sea, water sports and inland cruises. Excludes travel and accommodation, and other trips to
the beach, etc.
1999–03 2004 2005–09
Irish Market €M 709 155 848
UK Market €M – – –
Europe Market €M 328,302 71,812 392,695
World Market €M 762,345 168,189 928,267
10.1 INTRODUCTION
The Marine Tourism sector is a difficult sector to gain precise information on,
because few countries produce statistics covering all activities. However, there are
some statistics for individual leisure activities such as angling and boating.
Figure 10.1: Marine Tourism – World Market
If we define marine tourism to comprise seawater and freshwater angling, sailing and
boating (both inland and at sea), water sports and inland cruises, we estimate the
world marine tourism market in 2004 as €168 billion.This figure is approximately
11% of total tourism revenues globally (€1,523 billion).
Comparable Irish figures for the same activities in 2003 are €151 million; however,
the sector as a whole is worth €566 million when other activities relevant to the
Irish market are included (such as whale watching and trips to the seaside). 41
10.2 WORLD MARKET
In 2004 we estimate the value of marine tourism in the world to be €168bn.
In general the tourism sector, including marine tourism, has grown significantly in
recent decades and is a huge industry. Expressing world totals in euros seems to
show a decline from 2002 to 2003, although in dollars the reverse is true, again
demonstrating the depreciation of the dollar against other currencies.
Source:
World Tourism Organization
Douglas–Westwood
The available international tourism data normally refers to international tourism
receipts, which does not include the huge domestic market.There is information
available for the UK & US, which puts UK tourism expenditure at €107 billion in
2003, only 18% of which was from international tourists.The US situation is similar
with 12% of expenditure from international tourists.
By making assumptions on the proportion of domestic to international tourism in
each region, a total tourism value for the world can be estimated. Generally,
developing areas are thought to display the reverse situation of the likes of the US or
UK, with high proportions of international tourism. By applying the proportions, by
region, to the known data on international tourism receipts a figure of total tourism
can be derived. 42 Total world tourism in 2004 is estimated at €1,523bn.
Table 10.1: Marine Tourism – Industry
Segmentation 2003 (€ millions)
Ireland UK USA World
Leisure Boating 33 1,715 26,511 [33,139]
Total Tourism 971 106,872 490,509 [1,523,433]
Source: Douglas-Westwood, BMF,
Irish Marine Institute, NMMA and ICOMIA.
NB: Data in brackets is estimated.
Then to value ‘Marine Tourism’, a percentage of each world region’s total tourism
was estimated.This gives the world marine tourism market in 2004 as €155 billion,
11% of all tourism.This percentage varies widely between regions.
41
‘A National Survey of Water-Based Leisure Activities in Ireland 2003’ Marine Institute.
42
World Tourism Organisation,‘Tourism Highlights’ Edition 2004.