Academic Catalog - Concordia College

BUS 333 Sports Marketing 3 hrs.
An in-depth look at the marketing practices, procedures, and operations of professional, college
and recreational sport organizations and enterprises. Students refine their marketing skills by
examining the ways in which sport marketing organizations exercise promotions, marketing
research, sponsorships and fund raising in the sport industry.
Prerequisite: BUS 302
BUS 339 Sports Communication 3 hrs.
Examine the relationship that exist between the media and sport organizations in America
including the role newspapers, magazines, radio, television and the internet have assumed as
commercial enterprises in reporting on sports. It also examines development, organization,
objectives, and performance of medias as well as the technology they use.
BUS 360 International Trade 3 hrs.
A study of the principles of international trade patterns, theories of absolute and comparative
advantage, classical and modern trade theory, tariffs, quotas, non tariff barriers, and
preferential trading arrangements. Topics covered include: marketing terminology, documents,
financial procedures, credits,
collections, and communication.
Prerequisites: BUS 201 & BUS 202
BUS 361 Advertising 3 hrs.
Examinations of the firm's personal marketing communications functions, mass
communications, theories, and concepts. A study of advertising and its relationship to the
marketing program of the firm.
Prerequisite: BUS 302
BUS 362 E-Commerce 3 hrs.
This course is an introduction and basic overview of e-commerce, including building and
maintaining the electronic store front and business interface, electronic shopping, electronic
distribution, order processing, payment, and customer relationship maintenance.
BUS 364 International Business 3 hrs.
This course examines the organizational, administrative, marketing, and financial aspects of
business based operations and the economic factors influencing international business.
BUS 365 Managerial Economics 3 hrs.
The course applies the analytical tools of economics and finance to the study of decision making
by consumers and business firms. A primary focus of the course is to develop in a thorough and
systematic manner those concepts, tools and principles that are necessary to understand,
analyze, and predict the economic efficiency of both the consumption and the production
sectors of an economy.
Prerequisites: BUS 201 & BUS 202
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