ROBERT SEVER CELEBRITYJI - DalCasa

Patricia Urquiola miljenica je tvrtke Moroso. Na slici sofa Smock / Moroso’s
favorite designer Patricia Urquiola. On the photo is sofa Smock
ideas within the field of furniture design were recognized
by Japanese people from company Idee as they manufactured
his Black Hole Table, Orgone Lounge and other
products. Since 1991, he has worked in his Paris studio
for Flos, Cappellini and Moroso, but it took him six years
to open a large studio in London where he completely
dedicated himself to products of everyday usage, and
he says that he was always primarily interested in that.
Some of his trademark projects are “regular” household
appliances that were created for Alessi, Magis and Iittala,
and he is also enthralled by “pure engineering”, such as
designing airplane seats. According to his own words,
only 70% of his products ever see the light of day, and the
others are rejected as unworthy. Clearly, lack of productivity
isn’t among Newson’s problems…
Ora-Ito’s Spirit of the Millenium
Ora-Ito figured out the right game for our time: as a child
of the digital era (born in 1977), he realized that the strangle
of the mass-media made the border between reality
and imagination as thin and invisible as possible, so a
good false story has better potential that a bad true story.
His story consisted of falsely presenting himself as an art
director of some of the strongest world brands, as well as
launching false media campaigns that he paid by himself,
instead of his famous “clients”. Ora-Ito used the postulates
of the industry for his (non) honourable goals. And
being that you couldn’t deny his talent, Louis Vutton and
many others whose names were objects of these pranks
didn’t get upset and turn to lawsuits, but they rather invited
him to turn his ideas into something real. Rarely has
there been a more meteoric rise in the world of design:
now a thirty-year old, he has much more work than time
on his hands, and so far he created, among other things,
the anniversary bottle of Heineken, Swatch wristwatch,
advertisement doses for Perrier water, Toyota’s futuristic
showroom, Adidas perfume, cell-phone for French manufacturer
Sagem and a whole series of futuristic household
appliances for Gorenje, which has just recently been
presented. However, maybe one of his most interested
Antibodi, Patricia
Urquiola za Moroso
/ Antibodi, Patricia
Urquiola for Moroso
projects took place for LG: the so-called “home network”
displays a household completely equipped with LG appliances,
but with a blueprint that clearly displays the Korean
manufacturer’s logotype. The new millennium spirit
of design may just be at its most evident in the creative
actions of this French “enfant terrible”.
But finally, there are also some righteous designer stars
that haven’t done too much interfering in the more “banal”
types of design. Such an example is famous Spanish
(of Baskian decent) designer Patricia Urquiola, Moroso’s
muse who, besides designing interiors and partly working
in architecture, rarely finds herself embracing adventures.
Her intelligent, intimate and emotional design is strongly
influenced by Italians Achile Castiglione and Vico Magistretto,
and her seating ensembles have become an
object of desire for anyone with knowledge about good
design.
Brothers Ronan and Erwan Bouroullec, who are considered
by most of their contemporaries as the “fresh blood”
of world design, have also decided upon a purer approach
and are choosing projects within the interior industry.
Some of the credit for that certainly goes to Giulio
Cappellini, as he “adopted” them back in the nineties.
Cappellini, Vitra, Kartell, Magis, Ligne Rossett, Issey Miyake…
are just some of the clients on their list.
This group could also include a Balkan-originating (?) German
architect Konstantin Grcic, who found affirmation
back in the early nineties by working on furniture, objects
and lighting for Driade, Flos, Cappellini, Iittala… But he’s
also been getting that “itching feeling” lately, so over the
last few years, he also designed the Krups toaster, Rosenthal
dishes, Lamy pens or Whirlpool microwave oven.
And whether that microwave oven, an object that you
encounter every morning at your sleepiest and grumpiest,
will just be a “microwave oven” or turn into an element
of joy in your life, and whether it will be signed by
Grcic, Morrison or some anonymous industrial designer
from the company factory – that is up to you. The good
news is that we can now make that choice.
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