ROBERT SEVER CELEBRITYJI - DalCasa

Introductory word
Vrhunski dizajn je zavladao svijetom. Nove generacije odgajaju se u duhu lijepoga i krug poznavatelja
i ljubitelja dobrog dizajna je iz dana u dan sve veći, a s njim i zahtjevi postavljeni proizvođačima.
Lijep i funkcionalan proizvod često nije dovoljan za uspjeh, bitno je ono “nešto” što će ga izdvojiti
iz mase, te korisniku učiniti neodoljivim... ime poznatog dizajnera. Prvi su to prepoznali proizvođači
proizvoda za široku uporabu, pozivajući relativno mlade, no sve inventivnije dizajnere da njihovim
kolekcijama udahnu “dodanu vrijednost”, koja će se ogledati ne samo kroz jedinstven izgled nego i
kroz marketinški potencijal. Dizajnersko je ime na proizvodu danas visokovrijedan alat u oglašavanju,
stvaranju dodatnog “hypea” oko proizvoda, kreiranju cijene i, konačno, prodaji.
Donosimo vam presjek imena i radova dizajnera koji vladaju svjetskom dizajnerskom scenom i uživaju
status pravih zvijezda. Philippe Starck, Karim Rashid, Jasper Morrison, Ora-Ito... samo su neka od
imena čije proizvode želimo i kojima se divimo.
Dobrog dizajna i poznatih imena nije nedostajalo na izložbi “Skandinavski dizajn: više od mita”, koja
je otvorena u Muzeju za umjetnost i obrt. Neočekivano dubok uvid u samu filozofiju skandinavske
dizajnerske misli oduševio je posjetitelje.
Također, donosimo vam izvješće s Ambiente, međunarodnog sajma namještaja, unutarnjeg uređenja
i prateće industrije, koja se tradicionalno svake godine održava na Zagrebačkom velesajmu.
Savjete kako pametno urediti dječju sobu i kupaonicu, potražite u našoj rubrici Interijeri, a u Dekoracijama
ćete pronaći mnoštvo zanimljivih predmeta koji će razveseliti svakog korisnika.
Šaljite nam svoje prijedloge i čitajte nas i dalje.
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Top design rules the world. New generations are being raised in the spirit of the beautiful, which makes
the circle of connoisseurs and lovers of good design bigger and bigger every day, and that results in
the increase of demands that lie ahead of manufacturers. A lovely and functional product is often
not enough to succeed, as it now takes that little “something” that separates it from the mass and
makes it irresistible to the user… like a name of a famous designer. The first people to recognize that
were manufacturers of widely used products, as they invited relatively young and increasingly inventive
designers to bring the touch of “extra-value” to their collections, which would result not only in
their unique look, but also in their marketing potential. A designer’s name on a product is now a
highly valuable marketing tool in advertising, creating that added hype around the product,
creating the price and, finally, completing the sale.
We bring you a summary of the names and projects of designers who rule the world designer
scene and enjoy a status of true celebrities. Philippe Starck, Karim Rashid, Jasper Morrison,
Ora-Ito… are just some of the names whose products we want and who we admire.
Good design and famous names weren’t absent from the exhibit “Scandinavian Design:
More than a Myth”, which was opened in the Museum of Arts and Crafts. An unexpectedly
deep insight into the very philosophy of Scandinavian designer thought has thrilled
all the visitors.
We also bring you a report from Ambienta, the International Fair of Furniture, Interior Decoration
and Supporting Industry, which traditionally takes place at the Zagreb Fair every year. You
can find advice on how to intelligently decorate a children’s bedroom and your bathroom in
our “Interiors” section, while “Decorations” feature many fascinating objects that will cheer up
any user.
Keep sending us your suggestions and keep reading.
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