ROBERT SEVER CELEBRITYJI - DalCasa

naturally functional, which means that it doesn’t take any
chemical substances to achieve anti-bacteria, anti-stress,
revitalizing and aroma-therapeutic characteristics.
Company Inkea, the last year’s winner of the fair’s Golden
Plaque, has once again opted for minimalism and simple
black-white-grey furniture for young urban people that
appreciate design and innovations.
The kitchen programme also draws plenty of attention
every year, and visitors particularly made sure to stop by
the Duplić&Duplić booths, as that company presented
some very attractive kitchens this year. Depending on
the customers’ wishes, they cost from 5000 to 50.000
kunas, and are designed according to the wishes and
needs of the buyers, which makes every one of them
unique.
Rustica Moderna improved the mood of everyone who
likes authentic furniture that is easy on the eye and the
soul, while store B.A.M.T. from Zagreb presented the
“Ambient” planner – an online programme for planning
furniture in 2D format. The programme can be used for
free and it is very simple, it can be found at www.ambient.hr
and is necessary while planning the arrangement
of your furniture within a room.
The wood cluster of the Northwestern Croatia has taken
up about 100 square metres to reveal a completely furnished
apartment for young people who have their first
chance to decorate a living space. The furniture was
made in two lines – one out of plywood, and the other
The “Wood Comes First” Project
The Croatian Chamber of Economics, working with
Croatian Forests and the Ministry of Agriculture, Forestry
and Water Management, started an educational-promotional
campaign at Ambienta called
“Wood Comes First”, which will attempt to increase
the usage of wood masses, as well as increase
the people’s awareness regarding the quality and
advantages of wood and wooden products.
Due to the small consumption of wood per person
in Croatia, which is up to seven times smaller than
in Austria or Finland, the people at the CCE have
announced that they will use various communication
channels to try to change the habits of Croatian
consumers, as well as encourage a larger usage
of wood in the construction business. The results
of the research done by the GFK Agency show
that Croatians still prefer foreign brands of furniture,
and that same fact is confirmed by statistical
purchasing results, as almost 60 percent of the furniture
has been imported. On the other hand, the
examinees confirmed that they most care about
quality and functionality, but they also have very
positive associations on the word “wood”, as they
agreed that it stands for something with quality,
while the word “oak” is synonymous to Croatian
furniture.
The examinees feel that the local manufacturers
should improve their design and make their furniture
more modern and attractive, and a more
agile manner of marketing is also considered to be
needed.
out of veneer and massive wood – and its characteristics
are simplicity and functionality.
Dutch firm Four Fishes has drawn attention with their furniture
and teak decorations, while booth-company Alto
Trade, which has been present on the market for ten
years, gathered everyone who loves decorative fabrics
for furniture, curtains, shutters and seating ensembles with
the possibility of choosing very modern and attractive
textiles.
Ambienta as a fair has taken another year, with a string of
specialized and accompanying events and a significant
attendance, to demonstrate its importance for the overall
culture of living, because not only has it assembled the
exhibitors of furniture, but there was also a large number
of exhibitors of products for interior decoration, as well as
manufacturers of supporting industries. According to the
opinions of local exhibitors, Ambienta has established itself
as the most significant annual event in Croatia for the
lumbering and furniture industries, and as such, it accomplishes
more and more success as the years go by. Besides
that, it is also especially interesting to utmost buyers, because
besides the fact that it offers them a chance to see
the best novelties, trends and directions in the production
and offering of furniture on our market at the moment, it
also serves as a never-ending source of inspiration for their
own imaginative creations. Those are the reasons Ambienta
has proven itself as an increasingly important development
promoter of the overall culture of living.
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