Recommendations - City of West Torrens - SA.Gov.au

Travel Demand Management (TDM) is
aimed at modifying travel behaviour to
reduce or redistribute travel demand.
TDM aims to improve the utilisation
of existing resources by encouraging
more efficient use of existing transport
infrastructure and services. One
of the most significant aspects of
travel behaviour to be targeted in
TDM strategies is the continuing
dependence on private vehicles for
personal travel and the associated
low average vehicle occupancies,
particularly during peak times.
TDM initiatives include reducing singleoccupant
car use and encouraging
more sustainable transport choices to
meet personal travel needs.
Transport 2007 An Action Plan for
South East Queensland identifies that
TDM initiatives can be categorised into
two broad categories:
Soft measures:
• education and awareness campaigns
• workplace travel plans
• teleworking opportunities
• flexible working hours to facilitate
peak spreading
• car pooling
• destination travel plans (non
workplace travel)
• school programs
• household travel (eg travel blending)
• Intelligent Transport Systems.
In recent years there has been a rapid
expansion in the development and
application of technology to transport.
Intelligent Transport Systems (ITS)
can reduce travel demands and make
more efficient use of existing system
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Part 1 - Overview | Travel Demand Management
capacity. ITS provide people with better
travel information to enable them
to make informed decisions on their
travel behaviour and patterns.
ITS includes:
• providing real-time information for
travellers
• improving traffic management systems
• using advanced in-vehicle
technologies
• improving systems to detect and
respond to emergencies and major
traffic incidents.
Hard measures:
• parking supply measures (restrict or
control supply)
• parking pricing.
Many of the above initiatives are also
identified for South Australia.
‘ TravelSmart aims to achieve
change in personal travel
behaviour, from single-car
occupant to sustainable
modes of travel (public
transport, walking and
cycling), smarter car use
(car pooling) and in some
cases travel substitution
(teleworking).’
TravelSmart
The TravelSmart program helps people
to explore and assess their transport
options. The program aims to achieve
a sustainable change in personal travel
behaviour from single-car occupant
to sustainable modes of travel (public
transport, walking and cycling), smarter
car use (car pooling) and in some cases,
travel substitution (teleworking).
TravelSmart employs intensive,
customised marketing campaigns
conducted within local communities,
schools, universities and workplaces,
to ensure that people who might
be swayed by the benefits of using
alternative modes have full information
about the choices available to them.
DTEI has a TravelSmart Coordinator
who provides advice and assistance to
organisations wishing to participate in
TravelSmart programs, some of which
are briefly described below.
Walking School Bus Program
A 12-month trial for 10 schools in
South Australia has recently been
completed.
The TravelSmart Coordinator of
DTEI works with schools and
parents to establish Walking Bus
Programs, including providing
advice on registration, publicity and
volunteer training (parents). As part
of identifying appropriate routes of
travel, DTEI and Council would be
involved in carrying an audit of these
routes and implement improvements
along the routes such as trimming
overhanging vegetation, installing
pedestrian ramps and providing
crossing facilities over busy roads.
DTEI has advised that it would provide
insurance cover for the volunteers of
the program.
Council is currently seeking expressions
of interest from local schools to carry
out a Walking School Bus program in
the City.