Scheduleforming part of the Balance Sheet - Domain-b
Scheduleforming part of the Balance Sheet - Domain-b
Scheduleforming part of the Balance Sheet - Domain-b
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The Indian Hotels Company Limited<br />
16<br />
in foreign tourist arrivals. According to <strong>the</strong> WTTC, Indian tourism demand is estimated to grow at an average <strong>of</strong> 8.8% between<br />
2004 to 2013 making India <strong>the</strong> world’s third fastest growing tourist market.<br />
The booming tourism industry has had a cascading effect on <strong>the</strong> hospitality sector with an increase in <strong>the</strong> occupancy ratio and<br />
average room rates. While occupancy ratio is 75-80%, <strong>the</strong> average increase in <strong>the</strong> room rates has been hovering around 22-25%<br />
per annum. The Government’s move to declare <strong>the</strong> Tourism industry as a high priority sector with a provision for 100% FDI has<br />
provided a fur<strong>the</strong>r impetus in attracting investments to this industry. Government has also taken various initiatives for <strong>the</strong><br />
development in this sector.<br />
� Launch <strong>of</strong> Incredible India campaign to promote tourism both in domestic and international markets.<br />
� Recognition <strong>of</strong> spare rooms available with various house owners by classifying <strong>the</strong>se facilities as “Incredible India Bed<br />
and Breakfast Establishments”, under ‘Gold’ or ‘Silver’ category.<br />
� A new category <strong>of</strong> visa, “Medical Visa” (‘M’-Visa), has been introduced which can be given for specific purpose to<br />
foreign tourists coming into India.<br />
� Guidelines have been formulated by De<strong>part</strong>ment <strong>of</strong> AYUSH prescribing minimum requirements for Ayurveda and<br />
Panchkarma Centres.<br />
� Ministry <strong>of</strong> tourism has tied up with United Nations Development Programme (UNDP) to promote rural tourism. India<br />
has also received international accolades as a leading global tourist destination.<br />
� India has been elected to head <strong>the</strong> UN World Tourism Organisation (UNWTO), <strong>the</strong> highest policy making world tourism<br />
body represented by 150 countries.<br />
� The world’s leading travel and tourism journal, “Conde Nast Traveller”, ranked India as <strong>the</strong> numero uno travel destination<br />
in <strong>the</strong> world.<br />
� The Association <strong>of</strong> British Travel Agents (ABTA) has ranked India as No.1 amongst <strong>the</strong> top 50 places for 2006.<br />
� The “Incredible India” campaign has been ranked as <strong>the</strong> Highest Recall Advertisement worldwide by “Travel and Leisure”.<br />
� India was adjudged Asia’s leading destination at <strong>the</strong> regional World Travel Awards (WTA).<br />
� India’s Taj Mahal continues to figure in <strong>the</strong> Seven Wonders <strong>of</strong> <strong>the</strong> World.<br />
Your Company would aggressively pursue its strategy both in <strong>the</strong> domestic and international market at different price points from<br />
<strong>the</strong> smart basic hotels to <strong>the</strong> luxury segment. Against this backdrop, your Company expects to achieve sustainable and pr<strong>of</strong>itable<br />
growth.<br />
THE TAJ WAY<br />
Your Company along with its Subsidiaries, Associates and Joint Venture companies operating under <strong>the</strong> brand “Taj Hotels<br />
Resorts and Palaces” runs <strong>the</strong> hotels under <strong>the</strong> brands ‘Taj’, ‘Gateway’ and ‘Ginger’ hotels and has been able to leverage <strong>the</strong><br />
sources <strong>of</strong> competitive advantage in <strong>the</strong> present buoyant and growth oriented environment. The Company has taken several<br />
initiatives during <strong>the</strong> year and a brief summary <strong>of</strong> <strong>the</strong> same is given below with details in <strong>the</strong> section- Management Discussion<br />
and Analysis.<br />
PRODUCT UPGRADATION<br />
Your Company continues with its ongoing programme <strong>of</strong> investing in renovation and upgradation <strong>of</strong> its property. During <strong>the</strong> year<br />
<strong>the</strong> following properties were renovated - Taj Mahal Palace and Tower, Mumbai, Taj Palace, Delhi, Taj Bengal , Kolkata, Fort<br />
Aguada Beach Resort, Goa, Lake Palace, Udaipur, Taj Mahal, New Delhi, Taj West End , Bangalore, Gateway on Residency Road,<br />
Bangalore. The Pierre in New York is closed down for refurbishment on January 1, 2008 and will reopen in first quarter <strong>of</strong> 2009. The<br />
Company also over-saw and supported renovation in some <strong>of</strong> <strong>the</strong> key properties <strong>of</strong> Associate companies as <strong>part</strong> <strong>of</strong> its ongoing<br />
programme <strong>of</strong> investing in renovation and product upgradation.<br />
NEW PROPERTIES<br />
During <strong>the</strong> year, <strong>the</strong> Company commenced operations under Management and Operating Contract at <strong>the</strong> “Gateway” a 100 room<br />
Hotel in Vijaywada, Andhra Pradesh and a beautiful 66 room Hotel ‘Taj Tashi’ in <strong>the</strong> heart <strong>of</strong> Bhutan’s capital city Thimpu which