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The Indian Hotels Company Limited<br />

18<br />

There was a special focus on energy conservation and <strong>the</strong> environment and several programmes pertaining to <strong>the</strong>se aspects were<br />

initiated. Energy audits were conducted at all Luxury (India) hotels and <strong>the</strong> recommendations are under implementation. The use<br />

<strong>of</strong> solar energy in our hotels is being actively promoted and solar energy panels have been installed in some hotels.<br />

As a commitment to <strong>the</strong> safety and security <strong>of</strong> our guests, we have instituted a process <strong>of</strong> independent external audits to evaluate<br />

<strong>the</strong> preparedness <strong>of</strong> our hotels from a hygiene and safety perspective.<br />

The Tata Business Excellence Model was introduced in <strong>the</strong> three hotels in <strong>the</strong> United States <strong>of</strong> America and some o<strong>the</strong>r international<br />

luxury hotels in <strong>the</strong> first phase <strong>of</strong> <strong>the</strong> roll-out.<br />

This exercise has resulted in a) identifying <strong>the</strong> priority areas to focus on for improving <strong>the</strong> service levels and b) introducing a<br />

process-oriented model to achieve excellence.<br />

In terms <strong>of</strong> product upgrades and facilities enhancement, <strong>the</strong> renovation programme for <strong>the</strong> year was successfully concluded in<br />

several properties.<br />

Guest Experience (BUSINESS)<br />

All hotels in <strong>the</strong> Business SBU are in <strong>the</strong> process <strong>of</strong> enhancing hygiene initiatives and progressively moving from HACCP to ISO<br />

22000 (Food Safety Management) certifications. Hotels have also commenced work on OHSAS certification (ISO 14001 & ISO<br />

18000 covering environment, ergonomics, Health & Safety)<br />

In our effort to provide defect free product and services, a Six Sigma programme was launched as a pilot project in two (2) hotels<br />

in <strong>the</strong> Business SBU.<br />

Feedback from our guests on <strong>the</strong>ir changing needs have been incorporated into planned hotel renovations and into <strong>the</strong> design<br />

planning for new builds. A competency based training matrix was introduced to augment knowledge, skill & total quality <strong>of</strong><br />

service and enhance <strong>the</strong> guest experience.<br />

A “Personal Contact” programme was developed to ensure a consistent guest experience which is unique and personalized to<br />

each guest’s needs. This helps in building customer loyalty and eventually giving us a competitive edge.<br />

Guest Experience (LEISURE)<br />

In <strong>the</strong> Leisure Hotels division, efforts are ongoing to streamline processes in all de<strong>part</strong>ments and <strong>the</strong>se have resulted in an<br />

increase in <strong>the</strong> Customer Satisfaction index. The number <strong>of</strong> HACCP certified hotels increased from nine (9) in <strong>the</strong> previous year<br />

to thirteen (13) in <strong>the</strong> current year.<br />

The increase <strong>of</strong> certified internal / external Tata Business Excellence Model assessors has helped <strong>the</strong> division to implement and<br />

enforce a process-driven operation. About 80 executives in <strong>the</strong> SBU were trained in <strong>the</strong> usage <strong>of</strong> Quality tools for analysis <strong>of</strong> <strong>the</strong>ir<br />

de<strong>part</strong>mental operations. This has reflected in a positive trend <strong>of</strong> results in measures pertaining to financials, customer satisfaction,<br />

internal processes and human resources.<br />

The phased roll out <strong>of</strong> Total Productive Maintenance (TPM) has resulted in optimum usage <strong>of</strong> equipment in <strong>the</strong> engineering Plant<br />

Rooms, Kitchens and Laundry as well as reduced incidence <strong>of</strong> equipment breakdown.<br />

The efforts in Food & Beverage benchmarking to create awareness <strong>of</strong> global food and beverage trends are continuing. Alternate<br />

dining experiences and local cuisine dining experiences have been well-received by our guests.<br />

A project to cultivate organic vegetables in kitchen gardens and make home-made preserves in all hotels was initiated. Spa<br />

cuisine was introduced in all Leisure hotels where Taj Spas are located.<br />

MARKETING ALLIANCES<br />

During <strong>the</strong> year, your Company entered into some Marketing initiatives. The key amongst those were <strong>the</strong> alliance with Okura<br />

Hotels & Resorts, one <strong>of</strong> <strong>the</strong> largest international hotel groups in Japan, to develop cross-promotional opportunities for both<br />

companies to harness each o<strong>the</strong>r’s strengths in <strong>the</strong>ir respective markets <strong>of</strong> dominance.<br />

During <strong>the</strong> year, your Company also tied up with several Airlines for <strong>the</strong>ir Frequent Flier loyalty programme, <strong>the</strong> key amongst<br />

<strong>the</strong>m being with Lufthansa, American Airlines and KLM. The major tie-ups entered into are like “Miles & More”, <strong>the</strong> frequent<br />

flyer programme <strong>of</strong> Lufthansa, Adria Airways, Air Dolomiti, Air One, Austrian Airlines, Croatia Airlines, LOT Polish Airlines and

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