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Annual Report 2007-2008<br />

both countries, Taj Spa at Taj Tashi Thimphu <strong>of</strong>fers luxurious Indian and Bhutanese signature spa <strong>the</strong>rapies and experiences.<br />

Within two months <strong>of</strong> opening, <strong>the</strong> spa has been featured in <strong>the</strong> prestigious Conde Nast Traveler Hot List 2008, USA. Taj Spa at<br />

Umaid Bhawan Palace, Jodhpur, Taj Green Cove Resort, Kovalam and Taj Malabar, Cochin underwent facility upgradation and<br />

renovations. As on date, 16 Taj Spas are operational in Taj Hotels Resorts and Palaces in India and international locations.<br />

Product Upgradation<br />

Your Company continues with its ongoing program <strong>of</strong> investing in renovation and upgradation <strong>of</strong> its property. During <strong>the</strong> year Taj<br />

Mahal Palace and Tower, Mumbai, Taj Palace, Delhi, Taj Bengal , Kolkata, Fort Aguada Beach Resort, Goa, Lake Palace, Udaipur,<br />

Taj Mahal, New Delhi, Taj West End , Bangalore, Gateway on Residency Road, Bangalore were renovated. The Pierre in New York<br />

is currently under major renovation and will open soon. The Company also over saw and supported renovation in some <strong>of</strong> <strong>the</strong> key<br />

properties <strong>of</strong> Associate companies as <strong>part</strong> <strong>of</strong> its ongoing programme <strong>of</strong> investing in renovation and product upgradation.<br />

Guest Experience<br />

Your Company is committed to enhancing Guest experience by improving <strong>the</strong> product and service levels so that <strong>the</strong>y are best in<br />

class. Towards this objective <strong>the</strong> Company has continued its efforts and this has resulted in several key initiatives being taken<br />

in terms <strong>of</strong> service and product aspects. The hotel concierge service was fur<strong>the</strong>r reinforced through on-site training by expert<br />

international trainers and enhanced technology. The concierge service has been received well by our guests and has been a<br />

significant value addition. The continuing efforts in training our Food & Beverage associates in <strong>the</strong> skills required for sommeliers<br />

and bartenders has significantly improved <strong>the</strong> guest experience in our restaurants. Similarly, various product refinements were<br />

introduced in <strong>the</strong> hotels covering <strong>the</strong> entire aspect <strong>of</strong> floral arrangements, lighting aroma etc.<br />

In your Company’s quest to benchmark against <strong>the</strong> world’s finest hotels, <strong>the</strong> services <strong>of</strong> world renowned international firm was<br />

retained to refine <strong>the</strong> Taj brand standards. This will enable your Company to establish a unique identity in its endeavor to clearly<br />

differentiate <strong>the</strong> brand.<br />

Recognition and retention <strong>of</strong> talent is <strong>of</strong> critical importance in a people-intensive industry such as ours. Key initiatives to identify<br />

key resources were <strong>the</strong> “Role Models” programme for executives and <strong>the</strong> “Diamonds are Forever” for staff were commenced<br />

during <strong>the</strong> year.<br />

Your Company is aware that well-trained frontline employees are key to retaining our market positioning. Training initiatives for<br />

<strong>the</strong> year included new modules on Inter-cultural Sensitization, Accent Rectification and Voice Modulation, etc.<br />

The focus on employee engagement in improving processes and procedures to ensure guest delight is reflected in <strong>the</strong> Process<br />

Improvement Teams deployed across <strong>the</strong> Strategic Business Units (SBUs). These teams meet, analyze and implement improvements<br />

in operational processes that impact guest satisfaction.<br />

The SBUs have created and implemented, a series <strong>of</strong> initiatives, focusing on service excellence and delighting <strong>the</strong> guests. Brand<br />

Service Standards, Procedures & Standards Manual, Internal & External Audits, were rolled out for all front line de<strong>part</strong>ments to<br />

focus on ensuring consistency in service, enhancing service standards and ensuring defect free product and services. The<br />

SBUs launched <strong>the</strong> Competency Based Training Module, targeting at all front line employees, to build people capabilities, to<br />

deliver service excellence. Cross exposure training, international talent swaps and developing talent were focused on. Key<br />

performance indicators (KPIs) have been created and implemented for all de<strong>part</strong>ments, to track in-process measures to ensure<br />

adherence to service and operating standards.<br />

During <strong>the</strong> year, <strong>the</strong> Customer Feedback System was extended to all <strong>the</strong> international hotels. All <strong>the</strong> hotels are HACCP certified.<br />

Standardization <strong>of</strong> crockery, cutlery, recipes and menu templates, uniforms for frontline positions and also <strong>the</strong> back <strong>of</strong> <strong>the</strong> house<br />

positions and room amenities in <strong>the</strong> form <strong>of</strong> mini bar standards were undertaken. Standardization <strong>of</strong> cuisine <strong>of</strong> different regions<br />

and types were driven to enhance quality <strong>of</strong> food and provide innovative F&B <strong>of</strong>ferings. A range <strong>of</strong> food items like exotic breads,<br />

desserts and felchlin chocolates were launched to provide higher level <strong>of</strong> F&B experience.<br />

Pre-Opening Manuals have been created and implemented for new opening properties, to ensure consistency in service delivery<br />

and enhance guest interaction. The SBUs launched a series <strong>of</strong> employee related initiatives. These include Wall <strong>of</strong> Fame for<br />

recognizing outstanding service delight stories, Brick Bats - a stepping stone to proactively correct a mistake to ensure that<br />

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