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The Exploit: A Theory of Networks - asounder

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Edges 147<br />

spellings, grammatical errors, and appropriated keywords and names,<br />

have actually become generative in their mode <strong>of</strong> signification. But<br />

this generativity has nothing to do with any direct relation between<br />

signifier and signified. It is what Georges Bataille called a “general<br />

economy” <strong>of</strong> waste, excess, and expenditure, except that this excess<br />

is in fact produced and managed informatically by s<strong>of</strong>tware bots and<br />

e - mail filters. 50 Linguistic nonsense is <strong>of</strong>ten the result, a grammatical<br />

play <strong>of</strong> subject headings that would make even a dadaist envious: “its<br />

<strong>of</strong> course grenade Bear” or “It’s such a part <strong>of</strong> me I assume Everyone<br />

can see it” or “Learn how to get this freedom . . .” Spam - bots are the<br />

heirs <strong>of</strong> the poetry <strong>of</strong> Tristan Tzara or Hugo Ball. Spam is an excess <strong>of</strong><br />

signification, a signification without sense, precisely the noise that<br />

signifies nothing—except its own networked generativity.

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