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color is a big subject. As soon as you add more than one color to a page, you
make the other colors look different. Some colors are complementary, and
some just look terrible together. On the web, though, you should usually
avoid using too many colors on one page – even if they are complementary,
it will look garish.
For the web, hue is more important: the best way to create a color scheme is
to use black, white, and various shades of one color. You have to consider
the brightness and intensity of your colors, to make sure you're not
overdoing things. One of the easiest mistakes to make is to use the built-in
CSS color words (background-color: red, for example) instead of creating
color codes – the color words should generally be avoided, because they're
just too intense.
Space.
You can create all sorts of illusions with the amount of space you put
between your objects, and where you put it: design is often as much knowing
where to put something as it is knowing what to put there. If you make
things overlap, or example, the covered things appear to be at the 'back'
while the uncovered ones are at the 'front'.
Lots More.
This is the briefest of brief overviews, because graphic design is a
surprisingly large subject, and one that's changing all the time. If you want to
get properly up to speed, it's worth buying a book, or even taking an evening
course at your local college – you won't regret it.
Designing for Search Engines.
When you design a website, it's easy to focus on what your visitors are going
to see. What you have to realize, though, is that you're going to have another
kind of visitor with a completely different agenda: they're not going to be
looking at your pretty logo and they're not going to be passing judgement on
your background color. What they're looking for is the content and structure
of your page.
They're the search engine spiders, and they are in control of probably the
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