26.05.2015 Views

o_19m7st4t316nvv6a1bg63l10e4a.pdf

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

fonts.com and typography.com for a start. Personally, I often like to use<br />

fonts that I've seen in advertisements and found appealing: you can identify<br />

any fonts you can scan using a service like WhatTheFont<br />

(http://www.myfonts.com/whatthefont) – it will take a look at the letters and<br />

tell you which font you've found.<br />

Of course, commercial fonts can be expensive. Don't pay ridiculous amounts,<br />

but don't be afraid to pay a little: the chances are that you'll be getting a<br />

much better font than you would be otherwise.<br />

Avoid Clichés.<br />

Finally, whatever you do, please avoid the painful cliché logos that are so<br />

common on the web. To help you out, here's a quick list of logo types to stay<br />

away from:<br />

Decade-linked logos. Please don't make your logo look like something from<br />

the '60s, '70s or '80s, unless one of those decades is directly relevant to your<br />

site. If you just do it for no reason, it's a cliché.<br />

Spirals. Putting spirals in logos has been done to death – no matter what<br />

variations you might be able to think of on it, they've been done. Spirals are<br />

nice, appealing shapes, but simply too common in logo design to consider.<br />

Animals. Putting an animal (or a silhouette on an animal) into your logo<br />

might look nice, but the chances are that there are already plenty of people<br />

out there using your animal. Especially if you've had the 'original' idea of<br />

combining a rabbit and a hat to imply that your product is 'magic'.<br />

Letters making faces. Painful in every case, and yet getting more common<br />

all the time. Please resist the urge to draw a little curve under two Os to<br />

make a smiley face. Please.<br />

Letters making punctuation. Like the faces, but worse. How many more Is<br />

turning into exclamation marks do we have to endure? Just don't do it.<br />

Swooshes. The king of the clichés, the swoosh is at the point where using it<br />

in your logo will get you mocked. A swoosh is a curved line running across<br />

your logo – some say it's now the most common logo device in the world.<br />

The Web Design Guide for Newbies |124

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!