ART INSIGHTS Creating Wealth as a Successful Artist - John Dahlsen

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asically by a talk on my environmentalart. I deliver these talks in speakingengagements all over the world. My targetaudiences range from participants inseminars and environmental symposiumevents and at corporate functions,to universities, exhibition openingsand embassy events. I lecture aboutmy knowledge and concern aboutenvironmental issues, particularly inrelation to the power and effectiveness ofart transmitting important messages aboutour environment.I deliver these seminars for varioustimeframes, from 20 minutes to oneto two hours, depending on the targetaudience. The speaking engagements aredelivered with both PowerPoint and DVDpresentations, and involve an introductionabout myself and some basics about myhistory as an artist, leading on to discussionabout the importance of art, emphasizingenvironmental and ecological awareness.This leads into the PowerPoint presentation,where I project various images. Depending134
on the length and nature of the presentation,this can amount to anywhere between 70and 200 images, followed by a question andanswer discussion. In this time of imageprojections, I focus on the visuals aroundeight main aspects of this environmentalartwork.Art Calendar: You have chosen to be selfrepresented.How do you maintain such astrong focus on creating new work, whilebalancing it with the art of selling, bookingspeaking engagements, etc.?Dahlsen: Being predominantly selfrepresentedhas also just happenedgradually, toward the end of the nineties,and has continued to this day. I did marketmyself quite aggressively at one point, asI really wanted to make no mistake as tohow I positioned myself. In many ways,this has worked, as I tend to rely more onmy reputation these days. I’ve found thatresponding relatively early to the need foran Internet presence has worked wondersfor me with international exposure and135
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ART INSIGHTSCreating Wealth as aSuc
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All Rights Reserved.Reproduction or
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Table of ContentsPart I (page 7)Alc
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Part IAlchemy: My Career in Environ
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This new medium, it occurred to me,
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My InfluencesAs a young artist, I w
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form of both patronage and exhibiti
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Shedding of IdentityMy entrée into
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Sandra Murray, the then director of
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In 2006, the United Nations Environ
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"Thong Totems"Found objects and Sta
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I toe the line betweenfulfi llment
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“Blue River”Recycled Plastic Ba
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esidence at Jefferson City, Missour
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Driftwood artMy work with driftwood
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Digital Prints and PaintingsAnother
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As well as embracing the digital an
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“Light Blue Purge Dialogue”Acry
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geometrical imagery and constructiv
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The Pass #52007Acrylic on Belgian L
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‘Contemporary Landscapes’ -his
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of Wendell Berry’s paradox that
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Central ConcernsIt amazes me to thi
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It is of utmost importanceto have a
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Let’s be clear about one fact: th
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The manager of the plant was highly
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Remember that it isyou who is placi
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62how much you’re willing to sacr
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3. FOCUS.Successful artists have th
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ends meet. This usually does not wo
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Managing your timealso means placin
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your next show, selling art and tal
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To create somethingof beauty at any
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and start again. My integrity force
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Marketing is also anattitude. Your
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her updated website that she set up
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that you feel confident about the w
Page 85 and 86: Approaching GalleriesOne of the fir
Page 87: it’s good to acknowledge it. Ther
Page 90 and 91: $ $$ $ $$$$
Page 92 and 93: opportunities, such as writing a bo
Page 95 and 96: The Parthenon PrincipleTo create an
Page 97 and 98: Responsible Financial ManagementArt
Page 99 and 100: please everyone that they say yes t
Page 102 and 103: dealings, but you might find that t
Page 104 and 105: do gauge that as both an interior q
Page 106 and 107: “6 Driftwood Totems”Found Drift
Page 108 and 109: I strive to act as areminder of our
Page 111 and 112: Reflections on Obstacles.You always
Page 116: And many people simply didn’t kno
Page 121 and 122: almost like a cross cut through the
Page 123 and 124: People would tell me to look at thi
Page 125 and 126: e squeezed out of the machine to cl
Page 127 and 128: I remember telling the media during
Page 129: Articles and Reviews“Australian E
Page 132 and 133: Art Calendar: I read that a fire de
Page 134 and 135: time appreciating highlighting a pr
Page 138 and 139: demand, and has made the decision o
Page 140: Art Calendar: Ultimately, what do y
Page 143: Of that early time, Dahlsen says:
Page 146 and 147: the art-making process has led to s
Page 148 and 149: concerned about global warming. But
Page 150 and 151: 148express strong environmental and
Page 152 and 153: I am with this work, apart from wis
Page 154 and 155: The one plastic bag that was blown
Page 157 and 158: Are paper bags any better?As paper
Page 159 and 160: “Environmental Art”University o
Page 161 and 162: tradition of exploring the relation
Page 163: plastics assembled into abstract fi
Page 166 and 167: projects of land reclamation.Dahlse
Page 168 and 169: ReferencesPart I1,2Murray, Sandra.
Page 171: Art/Business$34.95The Artist’s Mu
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