ART INSIGHTS Creating Wealth as a Successful Artist - John Dahlsen

go there, and it is clearly written as suchin a link placed at the bottom of the homepage.I suppose viewers can look at work thesame way they would at a gallery, wherethey often keep a backlog of work on file.Continuity is important, and ideally, youshould present your work on your sitethey way you would in a show, presentingquality, consistent works in limited numbersand keeping sold works to a minimum. Ido think it’s important to show some workthat has been sold, as it serves to makepeople feel more confident about their ownpurchase.Marketing is also an attitude. Your ownperception of your work can usher indesired perceptions from others. Manyartists start apologizing for their work.Here’s a secret: the viewing audiencewants you to succeed, and they want youto be confident because they don’t wantto feel sorry for you. If you are having anexhibition, the viewing audience assumes79