ART INSIGHTS Creating Wealth as a Successful Artist - John Dahlsen

The Parthenon PrincipleTo create an effective varied income streamwe can look to the Parthenon Principle.If you have visited or seen the ancientParthenon temple in Athens, you will recallits many Doric columns. These columnsare the parallel between this survivingstructure and the wealth we aim to build.If one column collapses there are others tobear the weight of the roof.Setting up multi-tiered income generationstreams that are independent of each othermeans that if one is not performing well ata particular point in time, one of the otherincome streams will be, and the roof willnot come crashing down. Following thisprinciple means not relying on selling artthrough a gallery alone.What happens in tough economic times likethese when work isn’t selling and galleriesare closing down? Do you have a strategy?Do you have a backup plan so that you cancontinue to have an income when you’re93