ART INSIGHTS Creating Wealth as a Successful Artist - John Dahlsen

with challenging materials that are easilymisunderstood. Too often the generalpublic is misinformed or uninformed aboutthe nature of art, oblivious to the richnessconveyed in complex materials. It is up tous to educate them.Remember the factory metaphor when youprice your work, as well as when you makeit. Let the story of the nuclear plant give youthe required strength to stand up againstany detractors who imply that your work isworth less than its value. Remember thatit is you who is placing the “X”, and onlyyou know precisely where it goes.2. KNOW WHAT YOU WANT AND SET GOALS.Visualize what it is you are seeking andwhat you expect out of your creativebusiness. Artists all to often enter thisbusiness environment without knowingwhat they want or what is possible. Whenyou are sitting alone in your studio andyou’re wondering why you’re not havingany success, have you ever asked yourself61