ART INSIGHTS Creating Wealth as a Successful Artist - John Dahlsen

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her updated website that she set up undermy guidance. She took control of her site.When you create new work, you should beable to easily add images to your website,and by adding a shopping cart to your siteyou can sell your works without having touse a middleman. This is not such a difficultprocess to do. With the simple instructionsthat you can receive in my seminars, alot of the guesswork is removed from theequation.I have been asked if it’s wise to post artworkfrom all aspects of one’s career to a site.I have mixed thoughts about this. For thelongest time I showed only the most recentwork on my website. Then, after a periodof approximately 10 years or so, I felt itwas time to bring the viewing audienceup to speed with my work historically.I’ve done this in a way that is not plasteredall over my homepage so that people haveto scroll through countless pages and pagesof older work; it is simply available on thewebsite for people to see if they want to78
go there, and it is clearly written as suchin a link placed at the bottom of the homepage.I suppose viewers can look at work thesame way they would at a gallery, wherethey often keep a backlog of work on file.Continuity is important, and ideally, youshould present your work on your sitethey way you would in a show, presentingquality, consistent works in limited numbersand keeping sold works to a minimum. Ido think it’s important to show some workthat has been sold, as it serves to makepeople feel more confident about their ownpurchase.Marketing is also an attitude. Your ownperception of your work can usher indesired perceptions from others. Manyartists start apologizing for their work.Here’s a secret: the viewing audiencewants you to succeed, and they want youto be confident because they don’t wantto feel sorry for you. If you are having anexhibition, the viewing audience assumes79
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ART INSIGHTSCreating Wealth as aSuc
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All Rights Reserved.Reproduction or
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Table of ContentsPart I (page 7)Alc
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Part IAlchemy: My Career in Environ
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This new medium, it occurred to me,
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My InfluencesAs a young artist, I w
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form of both patronage and exhibiti
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Shedding of IdentityMy entrée into
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Sandra Murray, the then director of
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In 2006, the United Nations Environ
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"Thong Totems"Found objects and Sta
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I toe the line betweenfulfi llment
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“Blue River”Recycled Plastic Ba
Page 30 and 31: esidence at Jefferson City, Missour
Page 33 and 34: Driftwood artMy work with driftwood
Page 35: Digital Prints and PaintingsAnother
Page 38 and 39: As well as embracing the digital an
Page 40 and 41: “Light Blue Purge Dialogue”Acry
Page 42 and 43: geometrical imagery and constructiv
Page 44 and 45: The Pass #52007Acrylic on Belgian L
Page 46 and 47: ‘Contemporary Landscapes’ -his
Page 48: of Wendell Berry’s paradox that
Page 51 and 52: Central ConcernsIt amazes me to thi
Page 56 and 57: It is of utmost importanceto have a
Page 58 and 59: Let’s be clear about one fact: th
Page 60 and 61: The manager of the plant was highly
Page 62 and 63: Remember that it isyou who is placi
Page 64 and 65: 62how much you’re willing to sacr
Page 66 and 67: 3. FOCUS.Successful artists have th
Page 68 and 69: ends meet. This usually does not wo
Page 70 and 71: Managing your timealso means placin
Page 72 and 73: your next show, selling art and tal
Page 74 and 75: To create somethingof beauty at any
Page 76 and 77: and start again. My integrity force
Page 78 and 79: Marketing is also anattitude. Your
Page 82 and 83: that you feel confident about the w
Page 85 and 86: Approaching GalleriesOne of the fir
Page 87: it’s good to acknowledge it. Ther
Page 90 and 91: $ $$ $ $$$$
Page 92 and 93: opportunities, such as writing a bo
Page 95 and 96: The Parthenon PrincipleTo create an
Page 97 and 98: Responsible Financial ManagementArt
Page 99 and 100: please everyone that they say yes t
Page 102 and 103: dealings, but you might find that t
Page 104 and 105: do gauge that as both an interior q
Page 106 and 107: “6 Driftwood Totems”Found Drift
Page 108 and 109: I strive to act as areminder of our
Page 111 and 112: Reflections on Obstacles.You always
Page 116: And many people simply didn’t kno
Page 121 and 122: almost like a cross cut through the
Page 123 and 124: People would tell me to look at thi
Page 125 and 126: e squeezed out of the machine to cl
Page 127 and 128: I remember telling the media during
Page 129: Articles and Reviews“Australian E
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Art Calendar: I read that a fire de
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time appreciating highlighting a pr
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asically by a talk on my environmen
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demand, and has made the decision o
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Art Calendar: Ultimately, what do y
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Of that early time, Dahlsen says:
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the art-making process has led to s
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concerned about global warming. But
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148express strong environmental and
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I am with this work, apart from wis
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The one plastic bag that was blown
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Are paper bags any better?As paper
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“Environmental Art”University o
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tradition of exploring the relation
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plastics assembled into abstract fi
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projects of land reclamation.Dahlse
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ReferencesPart I1,2Murray, Sandra.
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Art/Business$34.95The Artist’s Mu
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