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Strategic core objectivesRabobank Group’s strategic core objectives are:• to achieve all-finance market lea<strong>de</strong>rship in the Netherlands;• to str<strong>en</strong>gth<strong>en</strong> Rabobank’s position as the leading international food & agri bank; and• to expand, and <strong>de</strong>velop ad<strong>dit</strong>ional synergies with, Rabobank Group subsidiaries.Strategy for domestic retail bankingThe adjustm<strong>en</strong>t of the Strategic Framework reflects that Rabobank <strong>is</strong> pursuing market lea<strong>de</strong>rship in theNetherlands as an all-finance service provi<strong>de</strong>r. Th<strong>is</strong> market lea<strong>de</strong>rship strategy also inclu<strong>de</strong>s roles formortgage provi<strong>de</strong>r Obvion as well as for Bizner. By increasing its focus on the corporate market, Rabobankaims to be the largest corporate bank in the Netherlands. In ad<strong>dit</strong>ion, it has expressed its ambitions for growthin the market for private banking. As a result of a stronger focus on sound balance sheet ratios, the localRabobanks will be financing a large proportion of their growth in l<strong>en</strong>ding from amounts due to customers. Theimplem<strong>en</strong>tation of the rev<strong>is</strong>ed Strategic Framework <strong>is</strong> another important elem<strong>en</strong>t in the adjusted strategy.Strategy for wholesale banking and international retail bankingRabobank aims to be the pre-emin<strong>en</strong>t global food & agri bank, with a focus on r<strong>en</strong>ewable <strong>en</strong>ergy and cleantechnology. Rabobank International int<strong>en</strong>ds to address th<strong>is</strong> further and to broa<strong>de</strong>n and <strong>de</strong>ep<strong>en</strong> its <strong>product</strong>range for the food & agri market. Global Financial Markets will focus on cli<strong>en</strong>t-related activities and liqui<strong>dit</strong>ymanagem<strong>en</strong>t. Other activities will be phased out and its services will be tailored more to core cli<strong>en</strong>ts.Rabobank International int<strong>en</strong>ds to str<strong>en</strong>gth<strong>en</strong> the international retail banking activities further, while givingpriority to ex<strong>is</strong>ting major agricultural focus areas in Australia, Brazil, California and Poland. R<strong>en</strong>ewable<strong>en</strong>ergy and clean technology will receive greater att<strong>en</strong>tion through project finance and v<strong>en</strong>ture capital.Strategy for asset managem<strong>en</strong>t and investm<strong>en</strong>tAsset managers Robeco, Sarasin and Schretl<strong>en</strong> & Co offer high-quality services to a range of investors andint<strong>en</strong>d to expand the range of <strong>product</strong>s and services offered. Both the d<strong>is</strong>tribution network and the institutionalsales and asset managem<strong>en</strong>t activities will be expan<strong>de</strong>d on a selective bas<strong>is</strong>. At the same time, RabobankGroup aims to str<strong>en</strong>gth<strong>en</strong> its position in the market for high net-worth individuals and institutional investorsand consolidate its positions in the Netherlands and abroad.Strategy for leasingDe Lage Lan<strong>de</strong>n offers finance solutions worldwi<strong>de</strong> for producers and d<strong>is</strong>tributors of capital assets. AthlonCar Lease <strong>is</strong> consi<strong>de</strong>ring opportunities to expand its operations in Europe. De Lage Lan<strong>de</strong>n serves Rabobankcli<strong>en</strong>ts with a broad package of lease and factoring <strong>product</strong>s. De Lage Lan<strong>de</strong>n aims to str<strong>en</strong>gth<strong>en</strong> RabobankGroup’s position in the Dutch market for consumer cre<strong>dit</strong>s by granting consumer cre<strong>dit</strong>s through the localRabobanks and the Freo label.Strategy for real estateRabo Real Estate Group operates in three core businesses: <strong>de</strong>velopm<strong>en</strong>t of owner-occupied houses andcommercial real estate, finance and asset managem<strong>en</strong>t. Its target <strong>is</strong> to maintain and str<strong>en</strong>gth<strong>en</strong> its leadingposition in the Dutch market for owner-occupied houses and commercial real estate. In ad<strong>dit</strong>ion, Rabo RealEstate Group int<strong>en</strong>ds to maintain and, where possible, expand its solid position in the Dutch real estate financemarket. Within Rabobank Group, Rabo Real Estate Group <strong>is</strong> the c<strong>en</strong>tre of expert<strong>is</strong>e on real estate investm<strong>en</strong>ts.246

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