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Journal International Law_N2-10.indd

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saerTaSoriso samarTlis Jurnali, #2, 2010 JOURNAL OF INTERNATIONAL LAW, <strong>N2</strong>, 2010The Swiss government believes that trafficking prevention will be more effective if theassistance effort is directed at the countries oforigin. In Switzerland, preventive measuresare recognized as a priority of the state policyat the domestic level, especially abroad. 213.3. GeorgiaThe national plan on combating traffi ckingapproved by the President of Georgia underDecree #46 of 20 January 2009 is built onthree dimensions: 22 a) traffi cking prevention;b) protection of the victims of traffi cking; c)criminal prosecution of persons committingthe traffi cking offense.This paper is focused on prevention oftraffi cking offenses; the other two issues willnot be discussed.Television SpaceAccording to the 2009-2010 Action Plan, the priority issues are raising public awarenessby launching an information campaign,including the creation of video clips andTV and radio programs on the topic. TheCoordinating Council and Public Broadcasterare responsible for implementing these measures.Examples of the state’s activity againsttraffi cking include an advertising clip aired onthe Public Broadcasting Station and a specialshow discussing all aspects of traffi cking.The Ministry of Education prepared, with theparticipation of schoolchildren, the video-clip“Do not exchange freedom with slavery.” The<strong>International</strong> Organization for Migration, incooperation with the Fund of Protection andAssistance to the Victims of Traffi cking, developeda prevention and combat traffi ckingsupplement for TV. Last spring, the PublicBroadcaster presented a program about trafficking within the TV show “Life is Wonderful”.However, a few advertisements broadcastedon TV and a single TV program maynot be considered very effective.. Antitrafficking measures should be regular in nature.Information on the punishment of offendersshould be disseminated in order to eliminatethe syndrome of impunity in society andvictims of traffi cking should become confi dentthat if they cooperate with the relevant stateagencies, they will be better protected andnew measures will be implemented against offenders.The state should also regulate the broadcastingof advertising clips on traffi cking preventionby different TV channels. Data providedby the <strong>International</strong> Organization for Migrationshows that a 48-second advertisement for onemonth on TV Rustavi-2 costs 3,018.00 USD,and a 2-month advertising block on Imedi TVcosts 3,106.30 USD, even after a 40% discountprovided by the administration of bothchannels. 23 Obviously, advertising on differentTV channels is a rather expensive indulgence,but if traffi cking prevention is a state priority,advertising should be more exploited.Regarding the development and disseminationof printed material at border regionsand other areas of high risk, a quite interestingmeasure has been implemented by NGOsoperating in Georgia. Special envelopes weredesigned with information regarding those entitiesinvolved in the anti-traffi cking campaignin Georgia. These envelopes were then distributedamong travel companies, for puttingtravelers’ tickets in them. 24 This is one uniqueway of raising public awareness. However,including information on the same envelopeof agencies that perform similar functions inthe destination country would be more effective.Unfortunately not all the travel agenciesreceived these envelopes.In addition, the following measures arebeing considered in regards to the Georgianaction plan for 2009-2010:• Public discussion on traffi cking issues atinstitutions of higher and vocational education;• Popularization of a hot-line for the purposesof preventing and combating trafficking;• Updating information at the websites ofthe relevant agencies;• Development of the Ministry of Educationand Science of Georgia educational programs: deliberation of existing educationalnorms, introduction of model lectures,elaboration and introduction of educa-180

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