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Stakeholders involved Political stakeholder Who: Federal Ministry of Health Welfare and Sports Role: 1. Funding for Echt Elly (the Ministry shares a financial budget (required by legislation to be
Coverage + Emotionality ++ Credibility +++ Understandability +++ Potential for change of attitude/behaviour +++ Possible development/expansion in the future n.a. * Each example is evaluated according to its coverage, emotionality, credibility, understandability and potential to change behaviour by a ranking indicated by one to three plus-signs (+, ++, + + +).
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INTEGRATING SUSTAINABILITY THEMES I
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www.scp-centre.org 3.4 Conclusions.
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www.scp-centre.org 1 Introduction 1
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www.scp-centre.org However, it has
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www.scp-centre.org Additional devel
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www.scp-centre.org Which are areas
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www.scp-centre.org There are curren
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www.scp-centre.org pecially middle
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www.scp-centre.org At a glance: Suc
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www.scp-centre.org among readers th
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www.scp-centre.org The organisation
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www.scp-centre.org Cross-media appl
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www.scp-centre.org Hohenheim. The i
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www.scp-centre.org sustainability m
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www.scp-centre.org The media market
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www.scp-centre.org iours. By the en
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www.scp-centre.org Possible future
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www.scp-centre.org Evaluation Cover
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www.scp-centre.org Consumers are be
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www.scp-centre.org Message 6: Forma
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www.scp-centre.org Learning and Edu
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www.scp-centre.org 2. Political aut
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www.scp-centre.org sary expertise c
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www.scp-centre.org (3) tools and ac
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Page 52 and 53: www.scp-centre.org Potential roles
Page 54 and 55: www.scp-centre.org Rationales • W
Page 56 and 57: www.scp-centre.org • Medienkompet
Page 58 and 59: www.scp-centre.org (4) On the basis
Page 60 and 61: www.scp-centre.org • Radio broadc
Page 62 and 63: www.scp-centre.org TOOL 2 - Sustain
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Page 70 and 71: www.scp-centre.org Imprint AUTHORS/
Page 72 and 73: www.triple-innova.com Appendix 1: T
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Page 76 and 77: www.triple-innova.com Westdeutsche
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Page 80 and 81: www.triple-innova.com European Expe
Page 82 and 83: www.triple-innova.com Die Angebote
Page 84 and 85: www.triple-innova.com Aspects of me
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Page 88 and 89: energy/resource efficiency. • Hea
Page 90 and 91: Media stakeholder Who: Welt der Wun
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Page 94 and 95: Good practice media examples Genera
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Page 98 and 99: Short description of campaign/proje
Page 102 and 103: Good Practice media examples Genera
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Page 106 and 107: Emotionality +++ Credibility ++ Und
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Page 110 and 111: Role: exchange of content, extended
Page 112 and 113: Good practice examples General desc
Page 114 and 115: Sex structure Female: 60 %, male: 4
Page 116 and 117: sustainability • Community/commun
Page 118 and 119: Print/web 2.0 - international Good
Page 120 and 121: Design/language/presentation of con
Page 122 and 123: ) www.guardian.co.uk: male: 51% fem
Page 124 and 125: Tools/activities to communicate sus
Page 126 and 127: Stakeholders involved Political sta
Page 128 and 129: www.triple-innova.com Appendix 6: O
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