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www.scp-centre.org Imprint AUTHORS/ RESEARCH TEAM: This CSCP study was conducted by the following partners: Martina Hoffhaus from the agency messagepool/LOHAS CompetenceCenter, which specialises in sustainability communication. www.message-pool.de Sarah Lubjuhn from the University of Duisburg-Essen, Institute for Communication Studies and the Wuppertal Institute for Climate, Environment, Energy, Research Group IV “Sustainable Production and Consumption” EDITOR: Dr. Nadine Pratt, UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) PROJECT MANAGERS: Michael Kuhndt Nadine Pratt UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) Hagenauer Straße 30 42107 Wuppertal | Germany Phone | +49.202.45 95 8.10 Fax | +49.202.45 95 8.31 www.scp-centre.org info@scp-centre.org FUNDED BY: Study conducted within a framework project for the Ministry of the Environment and Conservation, Agriculture and Consumer Protection (MUNLV) of the German State of North Rhine-Westphalia Schwannstraße 3, 40476 Düsseldorf Germany www.munlv.nrw.de 69
www.scp-centre.org COPYRIGHT February 2010 @ UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP), 2009 Hagenauer Straße 30 42107 Wuppertal | Germany Phone | +49.202.45 95 8.10 Fax | +49.202.45 95 8.31 www.scp-centre.org info@scp-centre.or 70
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INTEGRATING SUSTAINABILITY THEMES I
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www.scp-centre.org 3.4 Conclusions.
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www.scp-centre.org 1 Introduction 1
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www.scp-centre.org However, it has
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www.scp-centre.org Additional devel
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www.scp-centre.org Which are areas
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www.scp-centre.org There are curren
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www.scp-centre.org pecially middle
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www.scp-centre.org At a glance: Suc
Page 20 and 21: www.scp-centre.org among readers th
Page 22 and 23: www.scp-centre.org The organisation
Page 24 and 25: www.scp-centre.org Cross-media appl
Page 26 and 27: www.scp-centre.org Hohenheim. The i
Page 28 and 29: www.scp-centre.org sustainability m
Page 30 and 31: www.scp-centre.org The media market
Page 32 and 33: www.scp-centre.org iours. By the en
Page 34 and 35: www.scp-centre.org Possible future
Page 36 and 37: www.scp-centre.org Evaluation Cover
Page 38 and 39: www.scp-centre.org Consumers are be
Page 40 and 41: www.scp-centre.org Message 6: Forma
Page 42 and 43: www.scp-centre.org Learning and Edu
Page 44 and 45: www.scp-centre.org 2. Political aut
Page 46 and 47: www.scp-centre.org sary expertise c
Page 48 and 49: www.scp-centre.org (3) tools and ac
Page 50 and 51: www.scp-centre.org (putting facts a
Page 52 and 53: www.scp-centre.org Potential roles
Page 54 and 55: www.scp-centre.org Rationales • W
Page 56 and 57: www.scp-centre.org • Medienkompet
Page 58 and 59: www.scp-centre.org (4) On the basis
Page 60 and 61: www.scp-centre.org • Radio broadc
Page 62 and 63: www.scp-centre.org TOOL 2 - Sustain
Page 64 and 65: www.scp-centre.org • Serve as a c
Page 66 and 67: www.scp-centre.org 4.5 Recommendati
Page 68 and 69: www.scp-centre.org Foundation, K. F
Page 72 and 73: www.triple-innova.com Appendix 1: T
Page 74 and 75: www.triple-innova.com Appendix 2: Z
Page 76 and 77: www.triple-innova.com Westdeutsche
Page 78 and 79: www.triple-innova.com Appendix 3: M
Page 80 and 81: www.triple-innova.com European Expe
Page 82 and 83: www.triple-innova.com Die Angebote
Page 84 and 85: www.triple-innova.com Aspects of me
Page 86 and 87: www.triple-innova.com Table 3: Deta
Page 88 and 89: energy/resource efficiency. • Hea
Page 90 and 91: Media stakeholder Who: Welt der Wun
Page 92 and 93: Tools/activities to communicate sus
Page 94 and 95: Good practice media examples Genera
Page 96 and 97: Stakeholders involved restricted. R
Page 98 and 99: Short description of campaign/proje
Page 100 and 101: Stakeholders involved Political sta
Page 102 and 103: Good Practice media examples Genera
Page 104 and 105: Short description of media system/l
Page 106 and 107: Emotionality +++ Credibility ++ Und
Page 108 and 109: Design/language/presentation of con
Page 110 and 111: Role: exchange of content, extended
Page 112 and 113: Good practice examples General desc
Page 114 and 115: Sex structure Female: 60 %, male: 4
Page 116 and 117: sustainability • Community/commun
Page 118 and 119: Print/web 2.0 - international Good
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Design/language/presentation of con
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) www.guardian.co.uk: male: 51% fem
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Tools/activities to communicate sus
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Stakeholders involved Political sta
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www.triple-innova.com Appendix 6: O
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