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tee, (b) collect ideas and (c) learn about the expertise single partners might contribute
to such a media committee (see tool 3).
(3) Analyse and evaluate pilot research and development tools and refine the approaches
on the basis of the findings.
(4) Using the evaluation results as input, decide upon the conceptual framework,
structure and content of each tool, and determine fields of action and agree on the
responsibilities of each stakeholder.
(5) Create and incentive system to motivate different stakeholder groups to participate
in the development process and to implement the tools.
4.4.5 The NRW roadmap at a glance
Figure 4 below presents a rough overview of a recommended roadmap to encourage
enhanced coverage of sustainability content in the NRW media within the
framework of four key strategy areas. Necessary next steps are to develop and
elaborate a detailed action plan and “first steps to go”.
Table 2: Potential activities for the NRW sustainability media roadmap
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