integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
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www.scp-centre.org<br />
The open and interactive nature of web 2.0 is not without its disadvantages. Any<br />
user can contribute information, including incorrect, inappropriate or out of context<br />
information, which poses a risk that data or information could be incomplete, misleading<br />
or even entirely wrong.<br />
At a glance: Success factors for <strong>sustainability</strong> communication using web 2.0<br />
• Provide topic or issue specific discussion platforms<br />
• Enable real-time communication<br />
• Enable participative and interactive formats (blogs and web-communities)<br />
• Promote cross-<strong>media</strong> collaboration with print, TV and radio formats<br />
• Enable the formation and diffusion of detailed news, messages and background<br />
information<br />
Argument 6: Entertainment TV and print/online <strong>media</strong> are genres that play a<br />
decisive role in the <strong>media</strong> landscape of NRW<br />
Entertainment TV<br />
NRW is home to a high concentration of TV broadcasters with the majority of these<br />
focussing on entertainment programs. Of 30 private television broadcasters supervised<br />
by the Media Authority of Northrhine-Westfalia (LfM) 9 , 19 focus mainly on<br />
entertainment programming (such as “SuperRTL” and “VOX”). Out of these 19<br />
cases, five focus on the interests of first or second generation migrants, which in<br />
2005 comprised 22.4% of the NRW population10 , and who tend to hold preferences<br />
for receiving emotionally-oriented information, such as through storylines in soaps<br />
or family programs11 .<br />
Print<br />
There is also a high concentration of newspaper and magazine publishers in NRW.<br />
Fully 40 publishing houses and 42 newspapers are based in the region, including a<br />
number of nationally distributed newspapers/magazines. Despite their concentration<br />
in the region, newspapers are in general losing readers but most strikingly<br />
9 Retrieved from: www.alm.de/programmveranstalter/listview.php?iSystem=1&iLMA=9&sSearch= (28.04.2009)<br />
10 Retrieved from:<br />
www.mags.nrw.de/sozber/sozialberichterstattung_nrw/aktuelle_berichte/SB2007_Zusammenfassung.pdf<br />
(28.04.2009)<br />
11 Retrieved from: www.wdr.de/themen/politik/nrw02/integration/medienkonferenz/studie/index.jhtml<br />
(28.04.2009)<br />
18
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