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www.triple-innova.com Appendix 6: Overview of new types of print media products The following presents a summary emerging print media products that incorporate elements of sustainability: 1.) Green/ethical consumer magazines a) Sustainable Consumptions & Green Lifestyle National: La Vista, Ivy (closed in 08), My Life International: Good, Plenty, new consumer, Camino, biorama >> mostly financed by advertising revenues >> new consumer and Plenty ceased operations as a consequence of lost advertising revenue following the economic crisis. b) Classical environment magazines natur & kosmos, The Environmentalist … >> Adapted to modern readers, integrate lifestyle sections, expand their activities cross-medial (web 2.0) 2.) Green/ethical special interest magazines national: Green building (architecture), Forum nachhaltig wirtschaften (CSR/Lohas business community), Glocalist (CSR/sustainability community), Natur pur or Cosmia (for Natural cosmetic sector), Photon (renewable Energy), Securvita (alternative assurances) etc. >> These magazines do not attract a large reader base but do reach significant fractions of their target market, which includes many professional groups. 3.) Mainstream newspapers/magazines which offer regular coverage of sustainability issues, either in special sections of the publication or as a component of regular coverage national: Frankfurter Rundschau, taz, etc. international: The New York Times, The Guardian, The Observer, The Boston Globe, The Herald Tribune, Time, Newsweek, Fast Company (business magazine)
www.triple-innova.com 4.) Mainstream newspapers/magazines which integrate sustainability issues in campaigns & special publications a) Green issues: national: Detail (architecture), Chip (IT), Stern (general interest) international: form (design), atello (business), H.O.M.E. (living), Vanity Fair (fashion), Time (general interest), Elle (Fashion), Surfing, Fortune (business)… b) Campaigns: Bravo, Bild, vital… c) Supplements: Stern 5.) Newspapers/magazines which publish sustainability issues regularly on internet web pages E.g. Süddeutsche Zeitung with „jetzt.de“ with it’s own „green“ section, Focus with an online newsletter on “climate”, “living healthier” and “health” Source: messagepool and research team analysis
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INTEGRATING SUSTAINABILITY THEMES I
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www.scp-centre.org 3.4 Conclusions.
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www.scp-centre.org 1 Introduction 1
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www.scp-centre.org However, it has
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www.scp-centre.org Additional devel
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www.scp-centre.org Which are areas
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www.scp-centre.org There are curren
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www.scp-centre.org pecially middle
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www.scp-centre.org At a glance: Suc
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www.scp-centre.org among readers th
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www.scp-centre.org The organisation
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www.scp-centre.org Cross-media appl
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www.scp-centre.org Hohenheim. The i
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www.scp-centre.org sustainability m
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www.scp-centre.org The media market
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www.scp-centre.org iours. By the en
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www.scp-centre.org Possible future
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www.scp-centre.org Evaluation Cover
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www.scp-centre.org Consumers are be
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www.scp-centre.org Message 6: Forma
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www.scp-centre.org Learning and Edu
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www.scp-centre.org 2. Political aut
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www.scp-centre.org sary expertise c
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www.scp-centre.org (3) tools and ac
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www.scp-centre.org (putting facts a
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www.scp-centre.org Potential roles
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www.scp-centre.org Rationales • W
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www.scp-centre.org • Medienkompet
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www.scp-centre.org (4) On the basis
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www.scp-centre.org • Radio broadc
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www.scp-centre.org TOOL 2 - Sustain
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www.scp-centre.org • Serve as a c
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www.scp-centre.org 4.5 Recommendati
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www.scp-centre.org Foundation, K. F
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www.scp-centre.org Imprint AUTHORS/
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www.triple-innova.com Appendix 1: T
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www.triple-innova.com Appendix 2: Z
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www.triple-innova.com Westdeutsche
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Page 106 and 107: Emotionality +++ Credibility ++ Und
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Page 114 and 115: Sex structure Female: 60 %, male: 4
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Page 118 and 119: Print/web 2.0 - international Good
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Page 122 and 123: ) www.guardian.co.uk: male: 51% fem
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