integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Sex structure Female: 60 %, male: 40 %<br />
Educational background n.a.<br />
Social class addressed n.a.<br />
Relevance of the <strong>media</strong> format Bravo is Europe’s most successful youth <strong>media</strong> brand and the only weekly<br />
youth magazine in Germany.<br />
Evaluation*<br />
Coverage +++<br />
Emotionality +++<br />
Credibility ++<br />
Understandability +++<br />
Potential for change of<br />
attitude/behaviour<br />
+++<br />
Possible development/expansion in the future<br />
Bravo plans to continue the campaign in 2010 and will adapt tools according<br />
to findings of reader feedback and market research data.<br />
* Each example is evaluated according to its coverage, emotionality, credibility, understandability and potential to<br />
change behaviour by a ranking indicated by one to three plus-signs (+, ++, + + +).
Change language