integrating sustainability themes into media - Collaborating Centre ...

www.scp-centre.org
Learning and
Education
Universities/research institutes/
private market research firms:
• Receiver of funding money for
implementing a sustainability
media research project.
Media makers:
• Receive sponsoring money and
implement media projects.
Good practice example:
Echt Elly
Government authorities/
NGO’s/associations:
• Developing learning and teaching
material for TV program for
specific audiences, educational
facilities etc.
• Influencing opinion leaders and
the public (through panel discussions,
events etc.) linked to
the TV program.
Media makers:
• Engaging sustainability topics
with the public.
Good practice example:
Graslöwen TV
Media makers:
Receiving co-sponsoring money,
Providing platforms for marketing activities.
Good practice example:
My Life, Utopia, Bravo
Companies:
• Sponsoring and realizing school contests
on sustainability topics linked to the media
campaign (media cooperation).
Media makers:
• Engaging for sustainability topics with the
public.
Good practice example:
Bravo
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