integrating sustainability themes into media - Collaborating Centre ...

Design/language/presentation of
content
Blogs on environmental issues, including George Monbiot’s Blog
(columnist, video interviews), Ethical Living Blog, Green Your Home Blog
and Environment Blog. Provide regular Q&A campaigns where users can
ask questions around a certain topic.
Forums on different environmental topics where registered users can
engage in online discussions
Interactive guides, on carbon footprints of big companies, green valentine’s
day and other issues.
Audio content: articles, book excerpts, speeches etc.
Video content: short clips on all kinds of environmental issues
Picture galleries: on wildlife, green technology among others.
Guardian ecostore: shop offering sustainable products
Environment Network: links to other quality websites that focus on
environmental issues.
c) Cross-media tools:
Conferences: including an annual Climate Change Summit, Healthy Kids
Summit
Awards: annual Guardian Charity Awards
Modern, friendly, magazine-like design, unconventional for a newspaper,
colourful. The language is that of a quality newspaper but easily understood.
Organisation of project Two senior positions oversee environment content and the strategic
direction of environmental coverage.
All journalists across the Guardian, Observer and guardian.co.uk
organisations who write on sustainability (currently 23 plus freelancers) are
pooled into one team to ensure that coverage is co-ordinated with maximum
impact.
Short description of media
system/legislation
Stakeholders involved
Political stakeholder n.a.
Media legislation:
As in Germany, the press in the UK is free and journalistic content must
neither be influenced nor censored by government. The Press Complaints
Commission (PCC) is a voluntary self-regulatory body that defines
standards of ethics in journalism. The PCC can take some measure of
action against violations of media ethical standards in a manner similar to
those in Germany.
Print media landscape:
The print media landscape in the UK is the second largest global market
after that of the USA. There is an extraordinarily large national newspaper
sector, comprising ten daily newspapers. There is a strong concentration of
ownership in both national and regional press in the UK with the entire
national newspaper press being owned by eight companies, and the largest
four owners control 85% of the market. 5
Media stakeholder Content exchange agreements with and web links to members of the
Guardian environment network.
5 http://www.ejc.net/media_landscape/article/united_kingdom/