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Appendix 6: Overview of new types of print media products
The following presents a summary emerging print media products that incorporate
elements of sustainability:
1.) Green/ethical consumer magazines
a) Sustainable Consumptions & Green Lifestyle
National: La Vista, Ivy (closed in 08), My Life
International: Good, Plenty, new consumer, Camino, biorama
>> mostly financed by advertising revenues >> new consumer and Plenty ceased
operations as a consequence of lost advertising revenue following the economic crisis.
b) Classical environment magazines
natur & kosmos, The Environmentalist …
>> Adapted to modern readers, integrate lifestyle sections, expand their activities
cross-medial (web 2.0)
2.) Green/ethical special interest magazines
national: Green building (architecture), Forum nachhaltig wirtschaften (CSR/Lohas
business community), Glocalist (CSR/sustainability community), Natur pur or Cosmia
(for Natural cosmetic sector), Photon (renewable Energy), Securvita (alternative
assurances) etc.
>> These magazines do not attract a large reader base but do reach
significant fractions of their target market, which includes many professional
groups.
3.) Mainstream newspapers/magazines which offer regular coverage of
sustainability issues, either in special sections of the publication or as
a component of regular coverage
national: Frankfurter Rundschau, taz, etc.
international: The New York Times, The Guardian, The Observer, The
Boston Globe, The Herald Tribune, Time, Newsweek, Fast Company
(business magazine)