integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
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www.scp-centre.org<br />
• CSCP - UNEP/Wuppertal Institute <strong>Collaborating</strong> <strong>Centre</strong> on Sustainable<br />
Consumption and Production<br />
Potential roles<br />
• Provide <strong>sustainability</strong> information and expert knowledge to <strong>media</strong> and academic<br />
stakeholders.<br />
(5) Political authorities<br />
• MUNLV<br />
Potential roles<br />
• Providing in-house information on <strong>sustainability</strong> (learning materials)<br />
• Financial support for development of learning materials<br />
(6) Media users / the public<br />
• Mainstream <strong>media</strong> users<br />
• Other stakeholders interested in <strong>sustainability</strong> issues or topics<br />
Potential roles:<br />
• Provide feedback on <strong>media</strong> content<br />
• Provide ideas for story telling<br />
• Participate in stakeholder dialogue<br />
Potential pathways for design and implementation of the tools<br />
(1) Initiate kick-off meetings with the different stakeholders to:<br />
(a) get <strong>sustainability</strong> onto the agenda of the engaged<br />
stakeholders,<br />
(b) compile concepts/ideas, and<br />
(c) learn more about potential contribution and expertise of each<br />
partner.<br />
(2) Analyse and evaluate existing learning & education tools to form a basis for the<br />
process of developing the tools.<br />
(3) Analyse the <strong>sustainability</strong> training needs of NRW journalists and <strong>media</strong> makers.<br />
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