integrating sustainability themes into media - Collaborating Centre ...

• Make people aware of the urgency of climate change and the
inadequacy of the political and international response to it.
• Drive behavioural and attitude changes in favour of sustainability by
helping people to make informed choices.
• Prepare environmental topics in order to influence political decisions.
Informed individuals can put pressure on government/offer support to
government to take more meaningful steps.
• In addition to their ambitious claim “to enhancing society’s ability to
build a sustainable future” GNM’s managing board also see the
opportunity to exploit new markets.
Sustainability topics addressed • Environmental topics including climate change, environmental
degradation, biodiversity & conservation, sustainable travel,
deforestation, clean-tech
• Social topics including social justice/inequality, poverty, giving voice to
disadvantaged communities around the world
• Ethical topics including international development, international trade,
role of business in society
Strategy to promote sustainability a) The Guardian
• Provide regular specialist sections to cover green and social issues.
• Provide information and advice at a general, practical level for 'greener'
living.
• Treat sustainability topics in a broad manner and present the full
complexity in a comprehensible manner.
• Develop and implement a sustainability model for the entire company
with clear targets and actions (e.g. move to a green office space)
Tools/activities to communicate
sustainability
b) www.guardian.co.uk/environment
• Provide information and practical advice for a greener lifestyle.
• Encourage users to interact by sharing their own ideas for greener
living.
• Connect the world’s best websites focussing on green topics in a
network.
a) The Guardian:
Regular sections on sustainability issues:
• “Environment”: 1 page/week
• “Ethical living”: 1 page/week
• Specialist features on social/ethical issues every week in the “Guardian
in our Society” and “Education” sections.
• Frequent coverage of sustainability issues embedded across all
sections of the paper
Supplements on sustainability issues (10 per year)
• Examples is a 100-page guide to greener living
• other topics: including water, health, sustainable business.
b) www.guardian.co.uk/environment
Environmental news, comment and advice from The Guardian and The
Observer newspapers on green issues and eco-friendly living plus unique
online content. Topics include food, travel, recycling, energy.