integrating sustainability themes into media - Collaborating Centre ...

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4.4.1 Strategic Area I: Building Sustainability Information Exchange
Concept/idea
Build a multi-stakeholder media community through the development of a
sustainability information exchange facility in North-Rhine-Westphalia. This could
include a Press Agency to bundle sustainability news sources within a Sustainability
Web-Portal (tool 1) and stakeholder dialogue events designed to meet the
needs of media professionals (tool 2).
Rationales
• Will promote ongoing exchange of information on sustainability issues and
expert knowledge among journalists/media makers and other stakeholders.
• Will bridge communication gaps between providers of sustainability information
and the media and therefore promote coverage of sustainability information
among media professionals.Will foster communication and make connections
between different partners/social groups and therefore raise awareness
of sustainability issues among media representatives.
• Will bundle significant quantities of sustainability knowledge and facilitate
access to reliable and relevant information.
Tools
TOOL 1 - Independent sustainability web-portal for the media
(Press Agency)
Such an organisation could be established in two steps. The first and
most important implementation step is to develop a service orientated
web portal that offers sustainability content and internet link information
in a format useful to the media. For example, through the web portal
entertainment media makers and/or news journalists could gain access
to scientists/specialists capable of providing (a) personalized information
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