integrating sustainability themes into media - Collaborating Centre ...

www.scp-centre.org
Rationales
• Will increase understanding of sustainability issues among journalists and
journalism students and enable an appreciation of the necessity of appropriate
media coverage to enhance public awareness of sustainability issues.
• Will improve reporting skills and job satisfaction.
• Will offer enhanced career perspectives for journalists and journalism students.
Tools
TOOL 1 - Mid-career training for journalists/media makers, including workshops
and seminars for practising journalists/media makers to provide sustainability
tools and information to assist with the integration of sustainability content in
their work.
TOOL 2 - Sustainability learning materials for education/training organisations
and/or individual media makers to build capacity and support access to reliable
information. It will be necessary to adapt the materials to the needs of different
target media formats and education circumstances, including university/training
settings, mid-career training or professional development of individuals working in
the media.
TOOL 3 – Integration of sustainability aspects into journalism/media training
programmes to provide young journalists with sustainability knowledge and tools
to successfully cover sustainability topics as a core element of training.
TOOL 4 – Effective incentive systems, including journalism fellowships and
awards that recognise quality sustainability coverage, ideally serving as a complement
to other tools and activities.
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