integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
integrating sustainability themes into media - Collaborating Centre ...
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(putting facts and data <strong>into</strong> ‘context’) and/or (b) input on storylines that<br />
can be used within entertainment formats. In addition a web portal could<br />
also support distribution of regular RSS-Feeds 24 , newsletters and<br />
fact/story sheets, telephone consultations, and emergency call hotlines.<br />
Aside from providing news, facts, data, stories and figures, this platform<br />
could retain and bundle <strong>sustainability</strong> news and distribute information via<br />
social <strong>media</strong> platforms (e.g. Facebook, StudiVZ, MySpace, YouTube,<br />
Twitter). Moreover, the web-portal could be the initiator/host of other<br />
activities including roundtables and/or panel discussions (see tool 2).<br />
Content hosted on the platform could be drawn from research in, for<br />
instance, the fields of resource efficiency, biodiversity, health and nutrition.<br />
Concise “tip sheets” could also be produced outlining key issues,<br />
including (1) the nature of the issue/problem, (2) the origins of the issue<br />
and why it became a problem, (3) how it might be addressed, and (4)<br />
ideas for <strong>integrating</strong> potential solutions within storylines .<br />
As a second step, the web portal could be extended to an online<br />
<strong>sustainability</strong> press agency that permanently collects, categorizes and<br />
edits information/news/stories on a broad spectrum of <strong>sustainability</strong><br />
<strong>themes</strong> for distribution to <strong>media</strong> producers. The web based press<br />
agency could also engage <strong>media</strong> consumers to understand their views<br />
on the nature of “good stories and examples” as input for <strong>media</strong> producers.<br />
A final potential activity of the press agency could also be to conduct<br />
research (see strategy area IV) to ensure (1) the appropriateness of<br />
the range of information provided by the tool, and (2) the impact of the<br />
tool on <strong>media</strong> producers and consumers.<br />
TOOL 2 - Roundtable & panel discussions combined with events<br />
and awards for <strong>sustainability</strong> in the <strong>media</strong>.<br />
A broad variety of stakeholder dialogue events can serve as platforms<br />
for engagement among <strong>sustainability</strong> experts, <strong>media</strong> representatives,<br />
<strong>media</strong> consumers and other stakeholders. As an example, <strong>media</strong><br />
awards recognising the integration of <strong>sustainability</strong> content <strong>into</strong><br />
storylines could be developed. Music and other festivals/events targeted<br />
24 RSS-Feed is a service offered on websites which users can order and which, just like a newsticker,<br />
automatically delivers new website entries to the subscribers in a short version with<br />
hyperlinks to the full information on the website.<br />
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