integrating sustainability themes into media - Collaborating Centre ...

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• Radio broadcasters such as WDR2, Einslive and regional stations including
radio Avrupa (Duisburg), Radio Essen or Radio Bochum
• Print media: WAZ Mediengruppe, Bertelsmann or local NRW magazines such
as coolibri (Bochum)
• Journalists working in online media
Potential roles
• Receive of financial support for production/integration of sustainability content.
• Collaborate on research projects with media research organisations and universities.
(4) NGOs, NFPs and associations
• NUA – Natur und Umweltschutzakademie NRW
• NABU – Naturschutzbund NRW
• BUND – Bund für Umwelt und Naturschutz, Landesverband NRW
• CSCP - UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption
and Production
Potential roles
• Participate, support, consult/advise, enable and design processes media
sustainability research and development projects.
(5) Political authorities
• MUNLV
Potential roles
• Bring different stakeholder groups together (e.g. through discussion workshops).
• Provide financial support to media projects and for research projects.
Potential pathways for designing and implementing the tools
(1) Establish mechanisms to evaluate applications for financial support from media
organisations (see tool 1). Journalists and media makers could submit creative
concepts and ideas for sustainability related media projects.
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