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among media professionals in NRW. In autumn 2009 a workshop was held for
young journalists on the integration of sustainability issues in the media.
ecmc Europäisches Zentrum für Medienkompetenz (European Centre for Media
Literacy) is a service organisation focussed on developing sustainability competencies
within new media organisations. “NRW denkt nach(haltig)” (NRW thinks sustainably)
www.nrw-denkt-nachhaltig.de is an ecmc project sponsored under the
United Nations Education for Sustainable Development initiative. The central goal
of this project is to inform and foster discussion among citizens via an interactive
web log focussing on NRW-based sustainability projects.
Deutsche Welle Academy (www.dw-world.com) provides training courses and
workshops on environmental journalism. Many of these courses are oriented toward
journalists from abroad with the aim of sensitising this influential group to
socio and ecologically charged sustainability issues. The environmental journalism
courses are an integral part of the Deutsche Welle Academy vocational training
program.
WDR (www.wdr.de) is collaborating with the Adolf-Grimme-Institute to deliver a
series of workshops on integrating sustainability topics in the media and there is
potential for further collaboration between these and/or other organisations.
University of Duisburg-Essen/Institute for Communication Studies (www.uniduisburg-essen.de/kowi/JReichertz.shtml)
has sustainable entertainment media
formats as a research focus and is collaborating with national and international
media institutions and professionals. 14 In winter 2009/2010 the institute delivered a
course targeted at communication, pedagogic and design students with the aim to
provide training on scientific and practical issues connected to integrating sustainability
issues into entertainment media formats.
Initiative für Nachhaltigkeit (www.initiative-für-nachhaltigkeit.de) (Initiative for
Sustainability) is situated at the University of Duisburg-Essen and has as a central
goal the fostering of sustainability knowledge among communication students. The
organisation organised a number of lectures in recent years to promote a dialog
between sustainability media professionals/researchers and students. There are
plans during 2009/10 to implement a sustainable media campaign with the aim to
raise awareness and encourage positive change in attitudes and behaviours toward
sustainability among students.
14 See for example Lubjuhn/Bouman (2009).
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