WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012TUESDAY 6 NOVEMBER11.00 – 12.00 Search Engine Update 2012Organised by Genesys - Consultants in Travel Technology& E-Commerce Solutions.Sponsored by FACT-FinderIn this seminar you will hear about the latestdevelopments from those who are really in the know.Even with the fast-growing popularity of social media, thesearch engines continue to be the primary infl uence onthe success or otherwise of all travel businesses. It is vitalto get your search engine strategy working well for yourbusiness whether this is based on going for top-rankingin organic search listings or deploying a search enginemarketing budget that hits the keywords with the highestreturn on investment.For your own travel website, new innovations such assemantic natural language search and product dataoptimisation are making much easier for your customersto quickly fi nd the products they want to book.Chair: Paul Richer, Senior Partner Genesys, The TravelTechnology Consultancy.Speakers: Carsten Kraus, Founder & CEO , Data QualityGmbH / FACT-Finder Travel, Nate Bucholz, Industry Headof Travel, Google UK and Andrew Jones, Yahoo!Press Centre, Platinum Suite 1, Level 311.00 – 12.00 Investment & FinanceOrganised by the Institute of HospitalityWhat initiatives should investors and owners beundertaking now to stay ahead of the game? Get thefull global picture from an impressive line-up of operatorsand advisors.Chair: Russell Kett FIH, Managing Director, HVSSpeakers: Arthur De Haast FIH, Chairman, Jones LangLeSalle Hotels, Laurence Geller CBE FIH, Chief ExecutiveOffi cer, Strategic Hotels & Resorts, Patrick Fitzgibbon,Senior Vice President Development, Hilton Worldwideand Sir David Michels FIH, President, Institute of HospitalitySouth Gallery Rooms 23 & 2417