WTM Media Diary of Events Brochure - World Travel Market
WTM Media Diary of Events Brochure - World Travel Market
WTM Media Diary of Events Brochure - World Travel Market
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<strong>WTM</strong>. <strong>Media</strong> <strong>Diary</strong> <strong>of</strong> <strong>Events</strong> 2012WEDNESDAY 7 NOVEMBER <strong>WTM</strong> WRTD DAY14.00 – 15.00 Innovation: Shaking Up the <strong>Travel</strong> <strong>Market</strong>placeDizzying advances in technology are transformingthe way consumers around the globe search, shop,book and share travel. Mobile adoption is soaring andempowered, hyper-connected travellers are engaging inentirely new ways.The accelerated pace <strong>of</strong> innovation is disruptingbusiness as usual, compelling travel companies toconsider major strategic shifts. How will you respond?This session provides a virtual weathervane for gaugingwhat lies ahead as PhoCusWright shares the hottopics and key trends that will shape the online travellandscape in 2013 and beyond.Speakers: Cees Bosselaar, Director, BusinessDevelopment and Destination <strong>Market</strong>ing Specialist,PhoCusWright and Florence Kaci, Director, Sales, EMEAand European <strong>Market</strong> Specialist, PhoCusWrightSouth Gallery Rooms 21 & 2214.00 – 15.00 Country Brand Index 2012/2013We will be sharing the research from this year's reportwhich features expert opinions, statistics and proprietary,global, quantitative data to create the largest study <strong>of</strong>its kind.Assessing 118 countries across 26 image attributes andsix measures <strong>of</strong> brand strength it contains trends, insightsand points on view on Business, Tourism, and Countries.The overall and individual criteria results will be revealedduring the seminar as well as the new addition <strong>of</strong> theFuture Fifteen country brands.Speaker: FutureBrand country Brand ExpertSouth Gallery Room 2014.30 – 14.40 Egozero, Slovenia: the beginning <strong>of</strong> a journey <strong>of</strong>responsible discovery – travelling by electric car<strong>WTM</strong> <strong>World</strong> Responsible Tourism Day is introducinganother innovative ‘fi rst’ with the launch <strong>of</strong> Speakers’Corner. For more than 150 years, crowds have gatheredat London’s famous Hyde Park to air their views, debateissues and bring up hot and sometimes controversialtopics.As part <strong>of</strong> the <strong>WTM</strong> <strong>World</strong> Responsible Tourism Dayprogramme, delegates will get the chance to talk abouttheir own responsible tourism activity, explore new ideasand introduce opinions on ethical trends.Speaker: Andrej Brglez, Project Leader, Egozero<strong>WTM</strong> WRTD Speakers’ Corner – UKI230 – NorthHall47
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