WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY15.30 - 16.30 Excursions without excuses - improving the quality ofexcursions through sustainabilityJoin the Travel Foundation and a host of industryexperts for an insightful and lively focus on sustainableexcursions. From developing products that give back, toauditing and ‘fi xing’ problems, the session will discuss theissues and present both best practice case studies andpractical advice on getting excursions right. The seminarwill also include a look at the Travel Foundation’s newSustainable Excursions tool and give delegates achance to put their own excursion-related questions tothe expert panel.Chair: Salli Felton, Head of Programmes, TravelFoundationSouth Gallery Room 2015.30 - 16.30 What will tourism do to realize its potential as a globaleconomic stimulator?This will be an interesting debate looking at what it is thatthe international tourism industry can do to really acton the fact that it represents 5% of the global economy.Impressive fi gures such as these are often displayedbut where is the collective will to back them up andshow that tourism really can make an active differencein terms of job creation and helping to improve theeconomic situation around the world? What does theindustry need to do, and how can it do it?Our panel of speakers, chaired by Kurt Janson MTS,Policy Director of the Tourism Alliance, and includingTaleb Rifai, Secretary General of the UNWTO, will givetheir opinions, not always agreeing and hopefullyproviding thoughtful and thought-provoking comments.Chair: Kurt Janson MTS, Policy Director, Tourism AllianceSpeakers: Dr. Taleb Rifai, Secretary General , UN WorldTourism Organization and Richard Prosser, Chairman,CarTrawler and a member of the World EconomicForum's Aviation, Travel and Tourism CouncilSouth Gallery Room 1915.30 - 16.15 A simple way to increase the attractiveness andprofitability for rent-a-car companies, hotels and travelagenciesOrganised by ComfortWayThe «ComfortWay» company presents a new producton the European market - a tourist pocket assistant. It isvery easy to use device with dozens of useful functions inthe trip - from the mobile Internet and phone calls at lowrates to online services of booking tables at restaurants,tour ordering, ticketing and getting discount coupons.This product is aimed at customers of travel industrycompanies - hotels, rent-a-car, transfers, TMC, etc.and allows these companies to increase revenue percustomer and improve customer loyalty.For example, the implementation of the product hasincreased the income of the company «Broadway CarRental» (Prague) by 20%.More information at http://www.roaming.travelChair: Oleg Pravdin, Managing Director, ComfortWayTechnology Presentation Theatre - TT37051