WTM Media Diary of Events Brochure - World Travel Market
WTM Media Diary of Events Brochure - World Travel Market
WTM Media Diary of Events Brochure - World Travel Market
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<strong>WTM</strong>. <strong>Media</strong> <strong>Diary</strong> <strong>of</strong> <strong>Events</strong> 2012THURSDAY 8 NOVEMBER<strong>Diary</strong> <strong>of</strong> <strong>Events</strong>THURSDAY 8 NOVEMBERUnless otherwise specifi ed all events will be on exhibitor stands. PlatinumRooms 5 & 6 are on Level 2 <strong>of</strong> the Press Centre. North & South GalleryRooms can be reached by taking the lifts to Level 2 at the back <strong>of</strong> theNorth & South Halls. All events are on a fi rst come fi rst serve basis, noregistration is needed unless otherwise stated.10.15 – 10.30 <strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong> - Introduction to day two<strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong> in partnership with Gogobotand Siren CommunicationsIntroduction to day twoChair: Mark Frary, Co-Founder, <strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong>and <strong>Travel</strong> Perspective (www.travelperspective.co.uk)EM850 - Turkish Culture & Tourism Offi ce10.30 – 11.15 The Silk Road in 40 minutes: A social media campaign<strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong> in partnership with Gogobotand Siren CommunicationsAn interactive workshop in which we take a tourismdestination with little or no social media and show howto do something with impact in just 40 minutes…. Basedon research gathered by STM, we ask a developerto build the perfect look and plug-ins without priorknowledge (or very little) to show how immediate SMcould be for the Silk Road and food. Plus, an update onthe Silk Road Challenge.Chair: Mark Frary, Co-Founder, <strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong>and <strong>Travel</strong> Perspective (www.travelperspective.co.uk)Speaker: Chris Richardson, RTWLabsEM850 - Turkish Culture & Tourism Offi ce10.30 - 12.00 <strong>WTM</strong> presents – Optimising Hotel Distribution: Channels &Direct BookingsIn association with Guestline, Siteminder, WIHP andRateGainHotel distribution is becoming an increasingly complexdiscipline. It is essential to pr<strong>of</strong>i tability that hotelsmaximise the yield on their fi nite, perishable stock. Aroom that remains empty is an expensively lost businessopportunity that can never be recovered. Similarly,a room that is sold through the wrong channel ata less than optimum rate results in an irrecoverablyreduced pr<strong>of</strong>i t. At this seminar you will here from fourexperts about how to maximise your hotel’s pr<strong>of</strong>i tabilityas a result <strong>of</strong> effective direct sales and an effi cientlymanaged channel distribution strategy.Moderated by Genesys - The <strong>Travel</strong> TechnologyConsultancyChair: Paul Richer, Senior Partner Genesys, The <strong>Travel</strong>Technology ConsultancyThe session will cover the following:The commoditisation <strong>of</strong> hotel distributionHotel distribution has evolved to be a high-tech56
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