WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY12.15 – 13.00 Video and blogging: More than one wayWe all know how important video is becoming foreveryone in the social world but how do you do videowith only a small investment? We cover the trend towardstaking customer UGC for free with and without proediting (Expert Africa and Inside Japan); the option offi lming a blog trip (Media Ark and MSC Cruises) and afourth way – working with vloggers (Intrepid Travel andThe Perennial Plate. Their project cost little but their fi lmon food in Vietnam was seen by half a million people).Chair: Steve Keenan, Co-Founder, WTM Social TravelMarket and Travel Perspective (www.travelperspective.co.uk)Speakers: James Mundy, Inside Japan, Matt Carroll,Media Ark and Nicola Frame, Intrepid TravelSouth Gallery Rooms 23 - 2612.30 – 12.40 Lost Earth Adventures, UK: educating clients to actresponsibly; outlining work of the International PorterProtection GroupWTM World Responsible Tourism Day is introducinganother innovative ‘fi rst’ with the launch of Speakers’Corner. For more than 150 years, crowds have gatheredat London’s famous Hyde Park to air their views, debateissues and bring up hot and sometimes controversialtopics.As part of the WTM World Responsible Tourism Dayprogramme, delegates will get the chance to talk abouttheir own responsible tourism activity, explore new ideasand introduce opinions on ethical trends.Speaker: Sarah Allard, Co-Founder, Lost Earth AdventuresWTM WRTD Speakers’ Corner – UKI230 – NorthHall12.30 – 13.30 Marketing in 2020Organised by the Institute of HospitalityDo the traditional models of marketing still holdsway? How will hotels need to evolve their marketingstrategies to satisfy business goals over the remainder ofthe decade?Chair: Jeffrey Epstein, Best Loved HotelsSpeakers: Brian Reeves, Chief Executive Offi cer, Avvio,Cho Wong, Chief Executive, Supranational Hotels andPaul West MIH, Managing Director, Ignite MarketingSouth Gallery Room 1912.30 – 15.00 WTM WRTD LunchSponsored, organised and hosted by BBC World News.By invitation only.Press Centre, Platinum Suite 1, Level 343